Rohan Ayyar — November 3, 2016 — November 3, 2016 When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. But what about that funny piece you wrote on BuzzFeed, or that awesome Facebook post that came from a spontaneous idea? How will … Continue reading 4 Uncommon Ways to Nurture Leads With Personalization
by James SchererAugust 28, 2016 There’s no point in spending a single dime on a lead generation campaign unless you have a system in place to turn those leads into sales. It’s a waste of ad budget, landing page builder subscription, not to mention the time you spend setting it up and optimizing the conversion … Continue reading How to Nurture a SaaS Lead into a Sale
by Janet Miller June 12, 2016June 12, 2016 Social media attracts people of all ages. The young and the old connect and build and rekindle friendships, share their thoughts and ideas, and interact with businesses. As a business owner, it is critical that you not only acknowledge what social media could do for your business, … Continue reading 8 Ways to Nurture Leads Using Social Media
by Suzanna Colberg May 5, 2016May 5, 2016 One of the most important decisions your company makes begins and ends with the individuals you place in frontline leadership positions. Frontline managers are an integral part of building your customer experience through handling the complexities of managing an increasingly diverse workforce, being more responsive to customers, … Continue reading 5 Important Leadership Skills to Nurture in Your Frontline Managers
by Tali Chen November 13, 2015November 13, 2015 Writing effective lead nurture emails is as much craft as it is art, and as with any craft, the key to doing it better is repeatedly doing it. And again, and again. There’s a reason why we’re seeing above average email response rates in virtually all our … Continue reading 4 Approaches for Writing Effective Lead Nurture Emails
Nico SnyderSeptember 7, 2015 Have you ever got so busy that you completely ignore email and voicemail for a week? Maybe you were on vacation. Or you were out sick. Or maybe you just had your head down wrapping up a big project on a tight deadline and had no time for external distractions. Prospects are no different. During … Continue reading How To Nurture Cold Leads in an Outbound Sales Campaign
Rachel SilverJune 3, 2015 Summer is a great time to develop your garden. Delicate seeds require a lot of attention to grow into strong flowers. Just like your garden, the best way to ensure successful sales is to nurture your leads. Surprisingly, 80% of leads need 5 follow-up calls after the initial meeting to become … Continue reading 6 Strategies on the Best Time to Nurture Leads
Chris SingletonMay 3, 2015 1. Start With The Most Important Thing: Your List Before you think about how you are going to send an e-newsletter, think about the who. You probably have an existing database of leads and clients tucked away in an Excel spreadsheet somewhere — or more likely, your database is spread across … Continue reading How To Nurture Leads And Engage Clients With An E-Newsletter
Dave ToliverApril 30, 2015 So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time … Continue reading The 7 Emails That Comprise Your First Lead Nurture Campaign
Kim Cornwall MalseedMarch 3, 2015 Now that we’ve covered the basics of lead nurture drip email campaigns, it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy … Continue reading Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
