March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact
The Next Generation Of The Marketing Mix Model by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2025 Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized businesses to rethink media metrics that lead … Continue reading The Next Generation Of The Marketing Mix Model For SMBs
With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know. Craig Schinn on February 28, 2025 I didn’t make a year-end CDP prediction for 2025 last year, but if I had, consolidation among independent CDPs would have been my top call. With hindsight, I … Continue reading Why independent CDPs are disappearing (and what comes next)
February 28, 2025 Bic’s CEO explains why he’s stepping down at 46, and what’s next Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. BY Sam Becker Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the … Continue reading Bic’s CEO explains why he’s stepping down at 46, and what’s next
AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce. Mike Pastore on February 27, 2025 It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, … Continue reading When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year
February 26, 2025 ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy The Houston startup’s new and improved lander, Athena, is carting NASA and commercial payloads for a lunar cellular network, extreme mobility, and search for sustainable resources. BY Susan Karlin It’s been a year since Intuitive Machines (IM) made history with the first … Continue reading ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy
February 06, 2025 This copy trading app wants to produce the ‘next five Warren Buffetts’ Dub users can copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman. BY Eve Upton-Clark Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on … Continue reading This copy trading app wants to produce the ‘next five Warren Buffetts’
January 02, 2025 The next time you get laid off, it could be via text or email Employers have gotten plenty of bad press for botching layoffs. But some companies may be doubling down on a more impersonal approach to job cuts. BY Pavithra Mohan Since the pandemic normalized hybrid work and virtual communication, a number … Continue reading The next time you get laid off, it could be via text or email
TikTok loses its bid to pause the law that could ban it next month The company said it plans to appeal to the Supreme Court. karissa bell Sat, Dec 14, 2024 STR via Getty Images A federal court has denied TikTok’s request for a temporary pause of a law that could result … Continue reading TikTok loses its bid to pause the law that could ban it next month
To design a career that’s authentic to you, you must determine how you interact with energy drivers and drainers. BY Stephanie Vozza The majority of employees—a full 80%—who quit their jobs during the Great Resignation regret the decision. That’s according to a survey by the HR and payroll services provider Paychex. In fact, more than two-thirds … Continue reading One simple way to make sure you don’t regret your next career move
