By Elissaveta M. Brandon April 27, 2022 In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly revealed itself: Using negative space amid a sea of solar panels, the company was … Continue reading The next frontier in branding? Logos you can see from space
By Moises Mendez II April 08, 2022 Accessibility in the musical theater world has been a hotly debated topic. Tickets for Broadway shows cost exorbitant amounts of money (for the good seats, that is), and those who can’t afford them miss out, to say nothing of fans who don’t live anywhere near New York … Continue reading Will Broadway’s next hit musical be born on TikTok?
By Connie Lin April 07, 2022 What does retail look like in Web3? That’s the question Imaginary Ventures–a four-year-old venture capital fund behind buzzy brands like Glossier, Everlane, Reformation, and Stripe–is trying to answer as it moves into the future of consumerism. Today, Imaginary is revealing its third fund raise, which totals $500 million … Continue reading Imaginary Ventures is looking to Web3 for the next Glossier or Everlane
IT Staff Augmentation as an Answer to Your Next Project Vlada Tselomudrova / 17 Mar 2022 Today, most businesses benefit immensely from IT staff augmentation, enabling them to accomplish complex projects with top-notch technical staff from all parts of the world. Did you know that big-tech companies, including Microsoft and Apple, outstaff most of … Continue reading IT Staff Augmentation as an Answer to Your Next Project
Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM
By Y-Vonne Hutchinson February 11, 2022 It’s easy to get overwhelmed by the enormity of the social change in recent years. Many people are understandably asking themselves, “How do I, as one person, try to change a system?” As an international human rights lawyer,? then as the CEO of diversity, equity, and inclusion … Continue reading Talking about race at work starts with showing up. Here’s what comes next
Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
Market, engage and sell to buying groups who want to hear from you. Cynthia Ramsaran on January 26, 2022 Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together … Continue reading Webinar: The next big thing in ABM
CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases
Young Entrepreneur Council December 22, 2021 When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn’t perform in the way that they hoped, but, maybe due to a lack of resources or know-how, they plan to use the same strategy again in … Continue reading 12 Ways to Breathe New Life into Your Social Media Strategy Next Year
