AI is moving deeper into media buying and budget allocation, helping marketers put more of their spending into what’s working. By John Premkumar Published on August 17, 2026 AI is giving marketers more ways to change where money goes while a campaign is still running. Media bids, creative, targeting, channel mix, and budget … Continue reading The next AI opportunity is deciding where to spend
Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers. By Constantine von Hoffman Published on August 6, 2026 Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers The … Continue reading Time’s AI-only ads may be marketing’s next frontier
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in. By Susan Ferrari Published on July 30, 2026 From what I’m seeing, few marketers have made the shift to directing AI agents instead of doing the work themselves. The … Continue reading Why directing AI agents is the next step in marketing work
Electronic Arts says it’ll be a private company next week The deal marks the end of EA’s 35-year run as a publicly traded company. By Steve Dent July 31, 2026 Jhvephoto/Getty Images Electronic Arts will close its $55 billion deal to go private by August 4 next week, the company announced in an 8-K Securities … Continue reading Electronic Arts says it’ll be a private company next week
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks. By Melissa Reeve Published on July 14, 2026 Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where … Continue reading Run this AI audit before your next budgeting cycle
July 13, 2026 Your next budget problem may not be electricity—but your water bill BY Anna-Louise Jackson Brace yourself for higher water bills—and soon. Within a decade, millions of Americans could face monthly water bills so high that they’ll become unaffordable. Water rates have already been rising three times faster than inflation. However, hotter and drier … Continue reading Your next budget problem may not be electricity—but your water bill
Apple is reportedly planning a visual refresh of the entry-level MacBook Pro next year Next spring could be a fiesta of new iPads, MacBooks and iPhones. By Anna Washenko July 1, 2026 Devindra Hardawar for Engadget Mark Gurman is back with a new report in Bloomberg about how Apple’s device lineup may be evolving over … Continue reading Apple is reportedly planning a visual refresh of the entry-level MacBook Pro next year
HubSpot’s acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action. By Constantine von Hoffman Published on July 1, 2026 HubSpot’s acquisition of Warmly (August 07, 2026) is another example of CRMs evolving into systems that identify buying opportunities, recommend the next step, and … Continue reading HubSpot’s Warmly deal points to the next generation of CRM
June 18, 2026 Can ‘Applied Creativity’ be the next ‘Design Thinking?’ BY Grace Snelling In a January 2025 podcast episode, Open AI CEO Sam Altman was asked what the most important skill would be in the age of AI. His answer was—in simplest terms—the ability to ask creative questions. Last summer, Mustafa Suleyman, CEO of Microsoft … Continue reading Can ‘Applied Creativity’ be the next ‘Design Thinking?’
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. By Optmyzr Published on June 10, 2026 Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or … Continue reading AI skills: The next layer of marketing automation by Optmyzr
