Louis-Philippe Carignan — March 18, 2020 The Old Farmer’s Almanac is the oldest continuously published periodical in North America. It was first published in 1792 by Robert B. Thomas who wanted an almanac “to be useful with a pleasant degree of humor. Many long-time Almanac followers claim that its forecasts are 80% to 85% accurate. … Continue reading Agile Forecasting Techniques for the Next Decade
Angela Ash — February 20, 2020 Nowadays, it is more difficult than ever to find the right people capable of and willing to take on the challenges as they come. The reason lies in a simple fact: everyone has gone crazy about innovation. The ability to take risks and rise even stronger when they don’t … Continue reading 7 Innovative Traits to Spot in Your Next New Hire
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg Sterling on February 17, 2020 Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? … Continue reading Beyond the cookie: What’s next for attribution?
Anthony Carranza — December 13, 2019 Follow @anthonycarranza Working with a software development company is an important partnership. Both parties need to work at it developing the relationship and invest for the long haul. In some cases, the business may not be in the same city, state or country. This distance apart will surely add … Continue reading 10 Tips for Your Next Software Development Collaboration
Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform?
Karl Sakas — November 11, 2019 Follow @KarlSakas Your client has a new boss? Here’s how to make it a win instead of a loss. There’s an old joke about executive turnover: “When a new CEO starts, they have three ‘jobs’ to do: Hire someone, fire someone, and rearrange the furniture.” When your client’s boss … Continue reading Your Client Has a New Boss? We Can Predict What’ll Happen Next!
Baillie Ward — November 6, 2019 I love email. I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 … Continue reading How Will the Next Generation of Email Influence ABM?
Jeff Slaughter — October 31, 2019 If your company is a small business with a big vision, you know it’s not easy to compete with the big boys. You have to be smart, nimble and creative to compete with their resources, manpower and budget. That’s true in all aspects of business but especially in your … Continue reading Take Your IVR System for Small Business to the Next Level
Peter Daisyme — October 17, 2019 Increasing revenue is a frequent thought on entrepreneurs’ minds. In reality, there’s often an easier way to generate more income: cutting costs. Reduce your business expenses and you’ll be able to achieve better cash flow and profitability. The larger the business, the higher the number of useless costs that … Continue reading 5 Easy Ways to Reduce Your Business Expenses in the Next Month
Megan Totka — September 13, 2019 Follow @MeganTotka — September 13, 2019 While the value of an MBA program is certainly high, we know that some of our best business leaders never went to grad school. In fact, many never finished college. However, that doesn’t negate the value of broadening your base of knowledge and … Continue reading Free Online Courses To Take Your Business Skills to the Next Level and Beyond