Sandra Hess — July 2, 2018 — July 2, 2018 StockSnap / Pixabay High attrition rates have plagued the retail industry for years, For many retailers, these high turnover rates have become just a part of doing business, but it doesn’t have to be that way. Today’s employers have the ability, through applications, interviews and … Continue reading 7 Essential Traits Your Next Retail Hire Should Have
Syed Balkhi — June 22, 2018 Follow @SyedBalkhi — June 22, 2018 Whether you’re a full-time blogger or blogging as a content marketing strategy for your business, your goal is for your content to be seen by as many people as possible. Not only can your blog attract more traffic to your website and get … Continue reading 4 Growth Hacks to Take Your Blog to the Next Level
Kevin Coll — June 22, 2018 — June 22, 2018 rawpixel / Pixabay “The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself,” Famed author … Continue reading 4 Tips for Your Next Video Marketing Strategy
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level
Could Google Case Make GDPR The Next PPI? by Sean Hargrave , Staff Writer, May 24, 2018 Today’s London Blog was trying to avoid a certain four-letter acronym that everyone in the country is now sick and tired of. But there is an interesting new development. Honestly, there really is. When the BBC news is … Continue reading Could Google Case Make GDPR The Next PPI?
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
Marybeth Gregoritch — May 12, 2018 — May 12, 2018 Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic … Continue reading 5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews
Rudly Raphael — April 23, 2018 — April 23, 2018 Fotocitizen / Pixabay Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve … Continue reading Don’t Exhibit at Your Next Event Before Using this Research Hack
Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!
Personal Branding Blog — April 19, 2018 — April 19, 2018 PhotoMIX-Company / Pixabay If you’re in transition and looking for a job or you contemplate changing jobs, there’s nothing more powerful than learning how to be efficient and effective at using the power of LinkedIn. Being listed on LinkedIn is a must. A study … Continue reading How to Use LinkedIn to Find Your Next Job