Anthony Carranza — December 13, 2019 Follow @anthonycarranza Working with a software development company is an important partnership. Both parties need to work at it developing the relationship and invest for the long haul. In some cases, the business may not be in the same city, state or country. This distance apart will surely add … Continue reading 10 Tips for Your Next Software Development Collaboration
Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform?
Karl Sakas — November 11, 2019 Follow @KarlSakas Your client has a new boss? Here’s how to make it a win instead of a loss. There’s an old joke about executive turnover: “When a new CEO starts, they have three ‘jobs’ to do: Hire someone, fire someone, and rearrange the furniture.” When your client’s boss … Continue reading Your Client Has a New Boss? We Can Predict What’ll Happen Next!
Baillie Ward — November 6, 2019 I love email. I mean, really. One of my favorite parts of my morning routine is when I grab my first cup of coffee and start clicking through my emails – even the ones in the notorious Promotions tab. Are most of them useless? Sure. But for every 15 … Continue reading How Will the Next Generation of Email Influence ABM?
Jeff Slaughter — October 31, 2019 If your company is a small business with a big vision, you know it’s not easy to compete with the big boys. You have to be smart, nimble and creative to compete with their resources, manpower and budget. That’s true in all aspects of business but especially in your … Continue reading Take Your IVR System for Small Business to the Next Level
Peter Daisyme — October 17, 2019 Increasing revenue is a frequent thought on entrepreneurs’ minds. In reality, there’s often an easier way to generate more income: cutting costs. Reduce your business expenses and you’ll be able to achieve better cash flow and profitability. The larger the business, the higher the number of useless costs that … Continue reading 5 Easy Ways to Reduce Your Business Expenses in the Next Month
Megan Totka — September 13, 2019 Follow @MeganTotka — September 13, 2019 While the value of an MBA program is certainly high, we know that some of our best business leaders never went to grad school. In fact, many never finished college. However, that doesn’t negate the value of broadening your base of knowledge and … Continue reading Free Online Courses To Take Your Business Skills to the Next Level and Beyond
Hassan Mansoor — September 12, 2019 Follow @Hassan_Mansoor1 — September 12, 2019 LadyBB / Pixabay Did you know that email marketing is one of the most successful and important ways you can communicate? You’re able to contact your customers, generate leads, and get so much more! Yes, you’d think that email was dead, but with … Continue reading 7 Things That Will Make a HUGE Difference In Your Next Email Campaign
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals. Scott Vaughan on August 19, 2019 Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: … Continue reading ABM goes mainstream: What have we learned and what’s next?
The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year