October 07, 2025 The next big business metric? Your AI footprint Artificial intelligence is changing everything: how we work, build, create, and grow. It’s unlocking opportunities daily. At Grove Collaborative, we’ve seen it firsthand. AI helps us move faster, make smarter decisions, and, most importantly, serve our customers better. But here’s the part not enough … Continue reading The next big business metric? Your AI footprint.
New York’s Citi Field casino becomes fourth proposal to advance to the next stage Rachael Davies Flushing Meadows–Corona Park, Queens, NYC Mets owner Steve Cohen and Hard Rock’s proposed casino at Citi Field in Queens have stepped forward to the final stage of the license process. That brings the total number of New York casino … Continue reading New York’s Citi Field casino becomes fourth proposal to advance to the next stage
September 17, 2025 Just laid off? Here’s how to figure out what’s next When I was laid off from my dream job, these storytelling practices helped me figure out an even better future. span>span]:whitespace-nowrap”> Five years ago, I sat under a tree and cried. It was Cinco de Mayo 2020, and I woke up to … Continue reading Just laid off? Here’s how to figure out what’s next
August 30, 2025 ‘Time to dream up some new’: will.i.am believes AI could be the next hip-hop While another person might worry about AI cannibalizing their industry, will.i.am sees enormous potential in AI to change everything: from how we create music to the way we work. will.i.am is a founding member of the Black Eyed Peas. He’s … Continue reading ‘Time to dream up some new’: will.i.am believes AI could be the next hip-hop
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices. Maria Marino on August 29, 2025 This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For years, B2B … Continue reading GenAI powers the next era of customer listening
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine. Loren Shumate on August 28, 2025 The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has matured, … Continue reading The next era of ABM is strategy-led and AI-enabled
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. DoorDash on August 26, 2025 Retail media networks are projected to be worth $ 179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now … Continue reading Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations. Joe Cunningham on July 16, 2025 Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest … Continue reading Fix your webinar emails before your next campaign flops
July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality. Constantine von Hoffman on July 7, 2025 Google Analytics 4 (GA4) made a lot of headlines when it replaced Universal Analytics two years ago. Marketers, upset about losing a familiar tool, moaned … Continue reading What’s new and what’s next in GA4
