by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do. Barry Levine on September 26, 2016 Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While … Continue reading With brains like Einstein’s, who needs marketers?
by Rakesh Soni Follow @Oye_SoniSeptember 24, 2016 As a website visitor you expect the website design and experience to meet your wants and needs, not the other way around. As a business, you need to keep your customers in mind in order to grow your business. With your website being one of the first points … Continue reading Why Your Website Needs Customer-Centric Registration
by Greetje den Holder Follow @GdenHolderSeptember 21, 2016 Why your Business Needs Powerful Communication for its CSR Corporate Social Responsibility (CSR) is an important aspect of your strategy. Customers expect your company to think about its impact and just thinking about being exposed online as a company harming its environment makes many CEOs cringe. However, … Continue reading Why your Business Needs Powerful Communication for its CSR
The new offerings build on last year’s launch of its Community Cloud template. Barry Levine on September 14, 2016 Salesforce has added bolts to its Lightning. Last year, the company released generalized self-service portal templates using its Community Cloud, for businesses’ customers, partners, and employees. The templates were built with the company’s Lightning framework. Lightning enables portals … Continue reading Salesforce opens up Lightning Bolt portal templates for specific business needs
by David WitherSeptember 13, 2016 There are many things an investor needs to know. You need to know your specialist area inside and out if you’re going to make a killing. For the majority of people, they start by learning some of the general terms of investment. This guide is going to introduce you to … Continue reading 8 Terms Every Investor Needs to Know
Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy . Tamar Weinberg on September 12, 2016 Giving your site visitors the option to chat with a sales representative is a key driver in … Continue reading Why sales chat needs to be part of your multi-channel strategy
by Mona Mathur Follow @https://twitter.com/monamacdesignAugust 31, 2016 It is apparently not a surprise by now that internet usage on smartphone and tablets has been sky-rocketing over the last couple of years. According to the report by Morgan Stanley, smartphone internet users are expected to match desktop users by 2016. Even with this strong proof, the … Continue reading 5 Reasons Why Your Business Needs a Responsive Website
by Mark Simmons Follow @mixeddigitalAugust 31, 2016 When it comes to keeping up with email marketing trends, defining the ideal email strategy and increasing click through rates, you need access to the best resources to achieve the results you want. Following are 7 invaluable email marketing resources all marketers need to bookmark. 1. HubspotBy now … Continue reading 7 Invaluable Email Marketing Resources Every Marketer Needs To Bookmark Right Now
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! Brett Middleton on August 25, 2016 Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just … Continue reading 3 things every PPC beginner needs to try
