Tag Archives: need

Why You Need To Be Offering Mindfulness Programs To Your Employees

August 4, 2016 Mindfulness is one of the most powerful ways to have more emotionally intelligent employees. Having emotionally intelligent employees is important because they’ll treat their coworkers and your customers better. Work is becoming a frantic place, with many people expected to do more with less. Numbers, metrics, KPIs, OKRs, stock prices, balance sheets…it … Continue reading Why You Need To Be Offering Mindfulness Programs To Your Employees

Everything You Need To Know About Google Customer Match

August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match

What Performance Marketers Need to Know About Targeting Millennials

by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials