On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Sahil Jain on September 8, 2016 Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to … Continue reading LinkedIn conversion tracking is here! 4 things you need to know
by Mark Simmons Follow @mixeddigitalSeptember 7, 2016 On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to capitalize on today’s mobile-centric consumers. For advertisers, adopting the new features, expanded text ads, responsive display ads and device bidding, as soon as possible will give them a … Continue reading 3 New Google AdWords Features You Need To Know About
by Kris Spisak Follow @MidloWebSeptember 4, 2016 Considering their efforts in robotics and the life sciences, there’s little doubt that Alphabet, the parent company of Google, is thinking out of the box, and the development of Google AMP (or Accelerated Mobile Pages) is one more paradigm shift that businesses cannot ignore. Major corporations from Disney … Continue reading Google AMP Q&A: What You Need to Know
by Steve Hamm Follow @maasprosrduSeptember 1, 2016 In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is doomed to fail. Research shows nearly 2 in 3 adults use social media. By not tapping … Continue reading 6 Reasons Businesses Need Social Media Marketing
by Azure Collier Follow @azurecollierAugust 31, 2016 Have you tried Instagram’s newest feature, Instagram Stories? Instagram Stories was introduced earlier this month as a new way to share photos and videos on the app by combining content in a slideshow format that disappears within 24 hours. It’s similar to how content is created and shared … Continue reading Instagram Stories Are Here: What You Need to Know
By Danny Hall August 31st, 2016 Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. The site was originally targeted at a college audience, but … Continue reading Everything You Need To Know About Facebook Ads
by Brianna ButhornAugust 28, 2016 Networking is one of the most important aspects of running a company. Without it, clients would not be aware of your services and your business would cease to continue improving. You may think the only ways of networking are the traditional meet-ups, such as: Conferences Award ceremonies Trade shows These … Continue reading In Order to Work, You Need to Network
by Claude HarringtonAugust 12, 2016 How important is it to have a strong video marketing strategy these days? The numbers below speak for themselves… But before we let those numbers do the talking, a quick note: there are a lot of video-related stats out there these days, lurking around the internet without any actual verification. … Continue reading The 22 Video Marketing Stats You Need to Know…
by Carol Stephen Follow @Carol_StephenAugust 26, 2016 Startups: The Five Cs of Success You’ve just joined a new startup. The world is an exciting place and you’re right in the middle of all that innovation and newness. Your friends are envious, and your mom has no idea what you do during the day. How do … Continue reading Startups: The Five Cs of Success You Need to Know
by Sandra HessAugust 25, 2016 It’s not hard to see the allure of using unstructured interviews. Unlike other types of interviews, unstructured Q & A’s give the interviewer the freedom to explore details about the candidate that they think are interesting and relevant. However, while they might be favored by hiring managers, dozens of studies … Continue reading Here’s Why You Need to Ditch Unstructured Interviews
