Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
by Brian Basilico Follow @bbasilicoSeptember 20, 2016 Try Something New! So I did something today that I have never done and it was INCREDIBLY SUCCESSFUL! I signed up for a texting service that gets people on my email list (and I have their text contact as well). I mentioned it during a speech and offered … Continue reading 5 Things You Need To Change Today That Will Ignite Your Business
by Will Holland Follow @xpndinteractiveSeptember 19, 2016 Screencasting software is a necessary addition to any video microlearning toolbox. The ability to capture what’s happening on your screen is not only useful for software walkthroughs, but allows you to quickly and easily create simple motion graphics videos using presentation programs like Keynote and PowerPoint. Why use … Continue reading 5 Screencasting Tools You Need to Create a Great Microlearning Video
by Rob Gonzalez, Op-Ed Contributor, September 19, 2016 Traditional SEO performed on search engines like Google and Bing is taking a turn due to a new type of growth that we have never seen before — and it will require optimizing ecommerce sites, from keyword research to technical SEO to link building. Every online shopper … Continue reading Ecommerce SEO And Why Online Retailers Need It
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Erin SaginSeptember 13, 2016 It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing’s ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling … Continue reading Bing Expanded Text Ads: 5 Things You Need to Know
by Madeline Boehmer Follow @madelineboehmerSeptember 12, 2016 Over the past few years, there has been a rise in the number of brands using influencer marketing to get the word out about their products. Influencers are a valuable resource as they have the ability to sell their audience products, sometimes without them even realizing they are … Continue reading Why You Need To Be Reaching Micro-influencers
by Amanda Clark Follow @GrammarChicIncSeptember 11, 2016 There is no denying that the job market is a fierce and competitive place. Dozens – and sometimes hundreds – of people vying for the same openings. As a job seeker, you want to stand out among the crowd, and one of the first opportunities to do so … Continue reading What You Need to Know About Choosing a Resume Writing Service
On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Sahil Jain on September 8, 2016 Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to … Continue reading LinkedIn conversion tracking is here! 4 things you need to know
by Mark Simmons Follow @mixeddigitalSeptember 7, 2016 On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to capitalize on today’s mobile-centric consumers. For advertisers, adopting the new features, expanded text ads, responsive display ads and device bidding, as soon as possible will give them a … Continue reading 3 New Google AdWords Features You Need To Know About
