by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
By Nevyana Karakasheva September 23rd, 2016 Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO Only Makeup?” “Do I Still Need Local SEO?” …are constantly popping up on industry blogs … Continue reading If Google Is So Smart, Do I Still Need Local SEO?
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
by Brian Basilico Follow @bbasilicoSeptember 20, 2016 Try Something New! So I did something today that I have never done and it was INCREDIBLY SUCCESSFUL! I signed up for a texting service that gets people on my email list (and I have their text contact as well). I mentioned it during a speech and offered … Continue reading 5 Things You Need To Change Today That Will Ignite Your Business
by Will Holland Follow @xpndinteractiveSeptember 19, 2016 Screencasting software is a necessary addition to any video microlearning toolbox. The ability to capture what’s happening on your screen is not only useful for software walkthroughs, but allows you to quickly and easily create simple motion graphics videos using presentation programs like Keynote and PowerPoint. Why use … Continue reading 5 Screencasting Tools You Need to Create a Great Microlearning Video
by Rob Gonzalez, Op-Ed Contributor, September 19, 2016 Traditional SEO performed on search engines like Google and Bing is taking a turn due to a new type of growth that we have never seen before — and it will require optimizing ecommerce sites, from keyword research to technical SEO to link building. Every online shopper … Continue reading Ecommerce SEO And Why Online Retailers Need It
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Erin SaginSeptember 13, 2016 It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them. #1. We’ve Got a Couple More Months Before Bing’s ETAs Hit the Shelves According to the crew at Bing Ads, they’ll be rolling … Continue reading Bing Expanded Text Ads: 5 Things You Need to Know
by Madeline Boehmer Follow @madelineboehmerSeptember 12, 2016 Over the past few years, there has been a rise in the number of brands using influencer marketing to get the word out about their products. Influencers are a valuable resource as they have the ability to sell their audience products, sometimes without them even realizing they are … Continue reading Why You Need To Be Reaching Micro-influencers
by Amanda Clark Follow @GrammarChicIncSeptember 11, 2016 There is no denying that the job market is a fierce and competitive place. Dozens – and sometimes hundreds – of people vying for the same openings. As a job seeker, you want to stand out among the crowd, and one of the first opportunities to do so … Continue reading What You Need to Know About Choosing a Resume Writing Service
