Heather Lloyd-Martin — July 27, 2017 — July 27, 2017 Templune / Pixabay Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or … Continue reading Do Writers Need to Know SEO?
Kaitlyn Hammond — July 25, 2017 — July 25, 2017 Your website is the very first thing your visitors see, and it largely determines if your customers will stay on the site and make a purchase, or decide to leave. Keeping your website relevant and implementing the latest technological advances to make sure it’s innovative … Continue reading How to Tell if You Need a Website Redesign
Danielle Winski — July 24, 2017 Follow @DwinskiPR — July 24, 2017 Snufkin / Pixabay Blogging is one of the most cost effective and efficient marketing tools available for business owners and entrepreneurs. In order to use the channel as a way to communicate with your audience and drive traffic to your website, you need … Continue reading Blogging Do’s and Don’ts You Need to Know Now!
Ana Gotter — July 20, 2017 — July 20, 2017 coffeebeanworks / Pixabay You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video … Continue reading 39 Video Marketing Statistics You Need to Know
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity
Kerry Dye — July 19, 2017 — July 19, 2017 When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to connect with. This understanding is pivotal to everything an agency does for you … Continue reading Six Things You Need to Tell Your Next SEO Agency
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV. Justin Freid on July 18, 2017 Today, billions of dollars are spent on TV advertising, and at the … Continue reading What marketers need to know about addressable TV and OLV
Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017 From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs
Andy Beohar — July 17, 2017 Follow @sevenatomsbuzz — July 17, 2017 Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring … Continue reading Everything You Need to Know About Google Shopping for Ecommerce
Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Amy Gesenhues on July 14, 2017 According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers … Continue reading Learning to use content management martech is biggest educational need for marketers
