Kimberly Studdard — October 21, 2017 — October 21, 2017 TeroVesalainen / Pixabay With blogging and social media on the rise, many people feel as if social media is king. While being seen and heard isn’t a bad thing, there are more important (and better) ways that you could be building your business. I’ve found … Continue reading Social Media Isn’t Everything (+ What You Need To Do To Grow Your Business)
Nital Shah — October 20, 2017 Follow @Nital_Octos — October 20, 2017 Link building is regularly a hot topic among marketers and SEO professionals alike. While some call this practice obsolete, others claim that it’s one of the most efficient ways of boosting your search ranking. So, who should you believe? In all honesty, search … Continue reading 9 Link Building Tactics That You Need To Avoid In 2017
Understanding Cross-Device: 3 Things Marketers Need To Know by Nicole Ron , Op-Ed Contributor, October 20, 2017 Today’s consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. This Thanksgiving, for example, you may research a piece of jewelry on several different blogs from your smartphone before dinner, and … Continue reading Understanding Cross-Device: 3 Things Marketers Need To Know
Amanda Abella — October 20, 2017 — October 20, 2017 TeroVesalainen / Pixabay As someone who has built a brand and business online, I often get asked about social media for business. While I love social media, lately I’ve been wondering if we should take a break from using it so much. And, if we … Continue reading Do You Need to Take A Break From Using Social Media For Business?
Brad Smith — October 19, 2017 Follow @bsmarketer — October 19, 2017 Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what … Continue reading 6 SEO Tests You Need to Try
Mindi Rosser — October 14, 2017 Follow @MindiRRosser — October 14, 2017 It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing … Continue reading 7 Reasons Why You Need a Social Media Marketing Consultant
Mark Grilli — October 9, 2017 Follow @magrilli — October 9, 2017 geralt / Pixabay Just about everyone who’s been in the market for a vehicle remembers the notorious Pontiac Aztek – the “ugliest SUV ever made.” While a wide range of factors played into the series of bad decisions that led to the Aztec, … Continue reading Why You Need to Be Your Own “Customer Zero”
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Sweta Patel on October 9, 2017 As a marketer, you know how much competition there is just … Continue reading Are you a marketer? You need to be marketing yourself
Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
Ana Gotter — October 4, 2017 — October 4, 2017 Simon / Pixabay Running a Facebook video ad is pretty simple thanks to the incredibly user-friendly and intuitive Facebook Ads Manager. It doesn’t take a lot of outside knowledge to run a campaign, or even to boost a video post. Interpreting your campaign results, however, … Continue reading How to Define the Success of Facebook Video Ads: The 4 Metrics You Need to Watch
