We’ve updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Constantine von Hoffman on August 27, 2024 Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if … Continue reading Email deliverability: What you need to know
June 19, 2024 Why experts say we don’t need warning labels for social media platforms Research is divided on whether social media helps or hurts teens’ mental health. BY Chris Stokel-Walker Warning labels are put onto products that can seriously harm our health, like alcohol and tobacco. But the U.S. surgeon general wants to have a … Continue reading Why experts say we don’t need warning labels for social media platforms
June 16, 2024 The 6 questions leaders need to ask before they make any policy change In 1969, 22 years after sailing his balsa raft 4,300 miles across the Pacific Ocean to Polynesia, explorer Thor Heyerdahl set off on a new adventure, attempting to cross the Atlantic in a papyrus reed boat modeled after ancient … Continue reading The 6 questions leaders need to ask before they make any policy change
June 10, 2024 Generative AI for business observability: What IT leaders need to know The way generative AI is supercharging productivity—all thanks to its ability to generate answers based on mountains of data, fast—will revolutionize how we do business. BY Matt Minetola for Elastic We all know that data is at the heart of business operations. … Continue reading Generative AI for business observability: What IT leaders need to know
June 09, 2024 For AI to really succeed, we need to protect private data An American AI model based on clear property rights and data privacy will inspire more participation than a Chinese AI model with its data controlled by the CCP. BY Matt Calkins A few days ago, 13 AI employees wrote an open letter … Continue reading For AI to really succeed, we need to protect private data
May 30, 2024 What product designers need to do to work effectively with AI Product designers can drive the creation of more human-centric processes, practices, and metrics that will guide how emerging AI technologies and solutions will influence the world around us. BY Jarno M. Koponen Generative AI solutions are driving innovation at two main levels … Continue reading What product designers need to do to work effectively with AI
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success. Shama Hyder on May 17, 2024 You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which … Continue reading Why startups need more than just press releases
May 18, 2024 GenAI phones are coming soon. Here’s everything you need to know Only a few flagship smartphones can currently be considered GenAI phones, but expect that to change quickly. BY Michael Grothaus Generative AI (general artificial intelligence) has been the trendiest term in software for two years. Now it’s about to make its way … Continue reading What is a GenAI phone? Here’s everything you need to know
May 24, 2024 3 things Black founders need right now What the founder of RenderATL learned from speaking to attendees and speakers at leading tech companies over the years about what support is needed to help Black businesses thrive. BY Justin E. Samuels As a Black tech founder, I’ve experienced trials and tribulations to scale my … Continue reading 3 things Black founders need right now
To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024 Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options.
