So you want to be your own boss and start an ecommerce company, great! Here’s the good news; putting up a website isn’t hard at all. It’s maintaining that website through the inevitable growing pains that’s a different story all together. In today’s environment anyone can launch an ecommerce store and start selling products to customers from all corner of the world in a matter of hours.
But as the common saying goes, “The devil is in the details”. Launching your own ecommerce store, you’ll soon learn that there’s so much more to e-retail than just selling products online. How do you protect the security of your customer’s credit card information? Or ensure package delivery to the correct address? What happens with customers call in to complain about broken or missing products? Then there’s issues with your product manufacturing or procurement processes, repeated attempts to try and to streamline your order fulfillment processes, developing your marketing campaign and SEO strategy all while keeping up with minor bugs on your website. Oh, and don’t forget to keep up with all our financial transactions with a robust accounting system, not to mention any legal issues that may arise.
The goal here is not to overwhelm you, but rather congratulate you when you’ve created a steady stream of income through your ecommerce business! It’s much harder than it seems, (as I’m sure you will agree). But the next step is to plug any remaining holes in that cash flow bucket of yours to ensure that you’re incurring the maximum possible benefits as your business grows, and that your customers are having the best possible experience.
Once you’ve built a ship that floats and set sail for the promise land, it’s a good time to look back and plug any holes you may have overlooked during the embarkment of your voyage:
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