Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Mark SchaeferMarch 10, 2015 I gave a speech recently and somebody asked a very common question — “I like to tweet with my friends but I also tweet for my company. Do I need to have two Twitter accounts?” A great question. What is the proper balance between personal and professional outreach on Twitter? If … Continue reading Do I Need 2 Twitter Accounts?
Erin P. FriarMarch 9, 2015 Since many field organizations function as a mobile workforce, communication about client visits between managers and reps can be lost in translation. The misunderstanding that can happen with a mobile workforce leads to rushed visits, inconsistent visits and even lost visits.The distinctly mobile character of field organizations demands that scheduling … Continue reading Why Field Organizations Need Software In Visit Scheduling
Will HollandMarch 9, 2015 In order to help employees perform job functions correctly, it’s common to establish processes that outline workflows – a guide to who should be touching what part of the project and when – and procedural guides that detail what steps are required and in what order they should happen. These are … Continue reading Process Vs. Knowledge: Learners Need Both
Rachel ParkerMarch 9, 2015 Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and … Continue reading Need To Know About Paid Social Media Posts
Business.comMarch 8, 2015 A new year has begun. Chances are, you’ve probably got a slew of productivity goals in mind, and perhaps some of them are included on your list of resolutions. However, have you also factored in how much time in 2015 you’ll spend on social media? While some of this time might be … Continue reading Do Entrepreneurs Really Need Social Media?
Courtney HuntMarch 7, 2015 As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of … Continue reading We’re All Becoming Tech Workers… And We Need to Be Ready
Liz O’Neill DennisonMarch 6, 2015 image source: Mashable Last week Google announced that as of April 21st, they’ll use mobile-friendliness as a ranking factor in their mobile search results. This is no surprise when you consider mobile statistics like these: Among U.S. adults, 22.9% of all media time in 2014 was spent on mobile Mobile … Continue reading Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do).
WishpondMarch 6, 2015 3…2…1 your contest is officially complete. You know who the winner is, and judging by the lengthy list of new leads in your database your contest was a great success. But to tell you the truth, your real work has just begun. What good is a list of new leads if you … Continue reading The 5 Follow-Ups You Need to Convert Contest Leads into Paying Customers
