Graham JonesMarch 23, 2015 Unless you are a designer or photographer, decisions about photographs and images on your website rarely enter the realm of whether they should be black and white. In the past, when we printed documents, we had to make such choices due to the costs of printing. But with the web, print … Continue reading Does Your Website Need Color Pictures?
Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
March 20th, 2015 Fact: content is king Fact: blogging is important to search marketing Fact: good content attracts relevant traffic Fact: good content grows qualified leads So you ask yourself; “How do I create content people love? Where do I come up with the ideas?” Fact: in-house 1) Your Buyer Persona A buyer persona … Continue reading 3 In-House Sources For The Content Ideas You Need
Business.comMarch 19, 2015 Making a great explainer video is a lot like baking the perfect cake. While much of it comes down to process (i.e., how long to spend on each part), it’s also largely down to the quality (and quantity) of your ingredients. Video, done right, is a go-to storytelling medium for brands of … Continue reading What You Need to Create a Great Animated Explainer Video
Deborah AndersonMarch 18, 2015 Project Management can be as complicated or as simple as someone wants to make it. It is a science (often classified under the category of information technology) that is often practiced by novices, as well as professionals who specialize in the science. What Is Project Management? PMBOK (Project Management Body of … Continue reading Why Small Businesses Need Project Management
Heidi SchmidtMarch 17, 2015 One thing that inbound marketing really does well is help you get to know your target audience. By defining your audience personas, you can determine what content to create and how and where to market it for the biggest bang for your buck. As you dive into your inbound strategy and look … Continue reading Why Your SEO Strategy Isn’t Working: Searches You Need To Optimize For
Business.comMarch 16, 2015 Ever amaze yourself with just how much you can accomplish when the clock is ticking and the adrenaline is pumping? The only productivity technique any of us will ever really need is one that simply summons up that level of output and sets neurons on fire when it counts. All of this … Continue reading Tomato, Tomahto: The Only Productivity Technique You’ll Ever Need
Business.comMarch 12, 2015 Entrepreneurialism is in the global zeitgeist. It is a fulfilling lifestyle that requires hard work, but can be very rewarding. The freedom of being your own boss is quite enticing, but entrepreneurialism is not for everyone. The reality is that you have all the freedom, and all the accountability, when you become … Continue reading 5 Things You Need To Know About Entrepreneurialism
Lisa RaehslerMarch 11, 2015 Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where they are searching. Now, all campaigns will target all devices by default (hence the name of the upgrade: “Unified Device Targeting” … Continue reading Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
