Tag Archives: Navigating

Navigating ‘Mind-Blowing’ New Media Challenges

Navigating ‘Mind-Blowing’ New Media Challenges by Laurie Sullivan , Staff Writer, August 26, 2026 As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO of … Continue reading Navigating ‘Mind-Blowing’ New Media Challenges →

Navigating identity in a cookieless, compliant world

At the March MarTech Conference, we discussed how the end of cookies is a chance to trade ‘creepy’ tracking for real trust. By MarTechBot     The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your … Continue reading Navigating identity in a cookieless, compliant world →

Marketers navigating low consumer confidence amid high holiday sales

This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle. Constantine von Hoffman on November 21, 2025   This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about … Continue reading Marketers navigating low consumer confidence amid high holiday sales →

Navigating the chaos of consent, compliance and customer trust in an AI world

Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. MarTechBot on September 19, 2025       Artificial intelligence promises tremendous value for marketers, but only if it’s fueled by quality data collected responsibly. That was the theme of a session at the September installment of The … Continue reading Navigating the chaos of consent, compliance and customer trust in an AI world →

Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions

June 21, 2025 Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions BY Robert Safian At the Cannes Lions International Festival of Creativity, top agencies and brands vie for awards and hustle to close deals. As this year’s event wraps up, Autodesk CMO Dara Treseder shares the insider buzz—from the … Continue reading Autodesk CMO Dara Treseder on how brands are navigating attention and polarization at Cannes Lions →

Playbook Broken: The innovator’s SEO — Navigating the new age of search

Playbook Broken: The innovator’s SEO — Navigating the new age of search We’re discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign. Marc Sirkin on June 11, 2025 Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we meet Matthew … Continue reading Playbook Broken: The innovator’s SEO — Navigating the new age of search →

8 challenges for marketing teams navigating the MAP market

If your team is in the market for a marketing automation platform, here are eight things to keep in mind. Mike Pastore on March 28, 2025   Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According … Continue reading 8 challenges for marketing teams navigating the MAP market →