by David Kiger Follow @davidkigerSeptember 1, 2016 It’s only natural that CEOs would rather not spend a great deal of time considering the worst possible business scenarios. But mistakes — even disasters — are likely to pop up, and business leaders should be prepared to go into damage-control mode. Here’s a look at how proper … Continue reading Damage Control: How CEOs Can Navigate a Business Crisis
by Colleen Francis August 1, 2016August 1, 2016 “That price is too high.” “Why is this so expensive?” “I have a better offer. You’re going to have to lower your price.” The dreaded pricing objection. We’ve all had to deal with it at some point in our careers. Regardless of what form it takes, it … Continue reading How A-Players Navigate Pricing Objections to Close More Deals
by Rebecca Lee White July 9, 2016 Follow @rleewhiteJuly 9, 2016 Have you learned how to use Snapchat for your brand? Don’t worry if you feel lost in the Snapchat interface; the network is often confusing for new users. I’ll walk you through each of the main Snapchat screens and the steps you can take … Continue reading Snapchat for Brands: How to Navigate the Interface
by Arik Hanson November 26, 2015November 26, 2015 I want to preface this post by saying, I sucked at office politics when I was on the client side. Worse yet, I had absolutely no interest in it. I didn’t want the corner office. I didn’t necessarily want more responsibility (read: a bigger team). I just … Continue reading How to Navigate Corporate Office Politics: A Consultant’s Perspective
Amanda NelsonAugust 31, 2015 We often decide what we’re going to do with our lives amidst the wild and crazy college years. Somewhere between sophomore and junior year, when I was growing into my own body and mind, I found marketing to be my passion, however, that was far from my starting point. At three … Continue reading How to Navigate the Path to Your Dream Job
Vishaal DuttaJuly 2, 2015 One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often determine whether a company will survive … Continue reading How Small Businesses Can Navigate the Online Marketing Maze
