Tag Archives: Native

Native Advertising And Content Marketing Pair Up

François-Xavier Préaut, June 24, 2016 Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. Outbrain is a global content marketing company with offices in five European markets. François-Xavier Préaut, regional … Continue reading Native Advertising And Content Marketing Pair Up →

What Native Ads Can Learn From Display & Banner Ads

by Eyal Katz June 26, 2016 Follow @eyalk100June 26, 2016 Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the … Continue reading What Native Ads Can Learn From Display & Banner Ads →

Mobile Content Marketing via Native Advertising

Mobile Content Marketing

by Angie Geffen May 25, 2016 Follow @AngieGeffenMay 25, 2016 For a long time, content marketing and advertising were treated as two mutually exclusive strategies. Both may have the same goal — to get more brand exposure and to attract more site visitors — but they do so in very different ways. Typically, marketers have … Continue reading Mobile Content Marketing via Native Advertising →

There’s a Big Difference Between Content Marketing and Native Advertising

Content Strategy

by Nicole Jenet April 28, 2016 Follow @niceliseApril 28, 2016 If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t know what content marketing is, get out … Continue reading There’s a Big Difference Between Content Marketing and Native Advertising →

10 Challenges Native Advertising Poses Both to Marketers and Publications

Marketing Challenges

by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications →

Why Marketing Is Going Native in a Mobile World

Mobile Marketing

by Katherine Buchholz April 16, 2016April 16, 2016 We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Network details how native advertising is the future of mobile marketing. (And since we know mobile … Continue reading Why Marketing Is Going Native in a Mobile World →

Monetizing Right with Native Ads

by Eyal Katz April 7, 2016 Follow @eyalk100April 7, 2016 Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here … Continue reading Monetizing Right with Native Ads →

The Beginner’s Guide to Getting Started with Native Advertising

Native Advertising

by Aaron Agius March 8, 2016 Follow @IAmAaronAgiusMarch 8, 2016 Imagine you’re browsing through a news website when you come to a story that catches your eye. It features a particular product – let’s say, a shoe shining kit – and the article says that an enterprising artist has used the entire kit to create … Continue reading The Beginner’s Guide to Getting Started with Native Advertising →

The Secret to Mobile-Ready Native Advertising Creatives

Mobile Advertisement

by Vitaly Pecherskiy February 23, 2016 Follow @vitalypecherskiFebruary 23, 2016 As consumers’ web browsing habits continue to shift to mobile, they’re becoming more averse to ads that don’t fit into their user experience. As a consequence, marketers industry-wide have been in search of a more effective and unobtrusive vehicle in which to deliver compelling content … Continue reading The Secret to Mobile-Ready Native Advertising Creatives →

Native Advertising and How to Nail It Right

by Isabele Hernandez February 22, 2016 Follow @isabele_81February 22, 2016 While many may describe the phenomenon as a specter haunting the world of marketing, do not let that get you down. Business is ever-evolving, as it changes form and keep on adding new dimensions. One of these new dimensions which gained a lot of reputation … Continue reading Native Advertising and How to Nail It Right →