Tag Archives: must

Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021

Theresa McEndree January 22, 2021 2020 is in the rearview mirror, and this new year gives each of us a much-needed, symbolic opportunity to hit “restart.” And, the same holds true for companies looking to move forward after last year’s business plans and carefully thought-out strategies were likely thrown out the window or revamped unexpectedly. … Continue reading Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021 →

Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

Digital Marketing Strategies

Angela Hausman, PhD January 15, 2021 Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow your digital business? While we won’t have … Continue reading Adapting Your Digital Marketing Strategy: Why You Must Up Your Game →

Shipping Integration is a Must for Your E-commerce Business

eCommerce Experience

Angela Hausman, PhD October 27, 2020 Image courtesy of Entrepreneur For businesses, especially small businesses, the rapid increase in e-commerce sales is a two-edged sword. On the one hand, increased sales mean higher revenues but, on the other, shipping costs and the handling necessary to turn around orders quickly strain the business processes of nearly … Continue reading Shipping Integration is a Must for Your E-commerce Business →

3 Hard Reality Checks Every Leader Must Face to Succeed

Leadership Lessons

Paul Keijzer September 25, 2020 Every leader must reach a point where they look in the mirror and conduct a gut-check by asking themselves a series of honest questions. However, before getting to the hard realities, it is essential to fully understand what it takes to successfully lead people. Let’s face it, it’s not possible … Continue reading 3 Hard Reality Checks Every Leader Must Face to Succeed →

Why HealthTech Companies Must Become More User-Centric or Risk Failing

User Experience

Why HealthTech Companies Must Become More User-Centric or Risk Failing Balint Bene / 16 Aug 2020 HealthTech companies have been instrumental during the COVID-19 pandemic. These companies have made medical help outside of traditional facilities more accessible, kept communities informed, collected contact-tracing data, and facilitated the recent reopening of society. Here is how healthtech companies … Continue reading Why HealthTech Companies Must Become More User-Centric or Risk Failing →

Why Every New Website Launch Must Start With SEO

Website Special Guidelines

Sally Newman August 17, 2020 Years ago, websites were designed, built and then optimised for search but this divided approach simply doesn’t work in 2020. If you’re planning a new website launch, it is vital that you get SEO advice right from the moment you start thinking about it. Today’s search engines analyse the performance … Continue reading Why Every New Website Launch Must Start With SEO →

6 WordPress Mistakes You Must Stop Making

WordPress Mistakes

Julia Novakovich August 11, 2020 I have been writing for small and medium-sized publishers for almost eight years now and most of those publishers are running on WordPress. There’s hardly anybody who doesn’t know or hasn’t heard of WordPress. In fact, WordPress controls 60.4 percent of the market share of Content Management Systems (CMS) in … Continue reading 6 WordPress Mistakes You Must Stop Making →

6 Business Needs You Must Maintain to Grow During a Crisis

Crises Management

Erika Giles August 12, 2020 A crisis has the potential to shift the way you conduct your business and the way consumers behave. Each crisis ranges from mild to severe depending on the industry you are in and your business needs. While you may not want to think about a crisis happening, it is essential … Continue reading 6 Business Needs You Must Maintain to Grow During a Crisis →

Small Businesses Must Pivot to Succeed

Small Business Challenges

Dana Salman July 16, 2020 There’s no doubt that the corona virus pandemic has been hard on small businesses. For example, a survey of 350 U.S. small businesses from different regions and industries, conducted by the Electronic Transactions Association and the Strawhecker Group, showed that 40% of business owners had temporarily or indefinitely closed operations … Continue reading Small Businesses Must Pivot to Succeed →

Martech practitioners must leverage interdepartmental interactions

Marketing Technology

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions →