Alexander Belsey August 18, 2021 mohamed_hassan / Pixabay Whether you are self-employed, managing a small team, or in charge of a large-scale operation, you will know the value of teamwork to your business. While every company is likely to need a wide range of specialists, there are some fields that you will require help with … Continue reading The 5 Experts You Must Have On Your Team
Brad Beutler July 30, 2021 We live in a world obsessed with leads. But are they actually worth your time and bucks? Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. (Spoiler alert: they don’t.) What … Continue reading We Must Quit Our Unhealthy Obsession with Leads
Steven Imke July 18, 2021 So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to invest in a company that has the potential to provide … Continue reading Why Founders Must Acknowledge the Value Investor Mindset
Tom-Chris Emewulu July 12, 2021 First, some numbers: 30% – the number of chargebacks that result from transactions made with a stolen card. 26% – the number of chargebacks that result from undelivered orders. 15% – the number of chargebacks initiated by cardholders due to retailers shipping the wrong product. 8% – the number of … Continue reading These Are 9 Chargeback-Producing Merchant Errors You Must Avoid At All Costs
Liz Papagni June 30, 2021 A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of … Continue reading Why Your Content Strategy MUST Include Blogging
Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient
Stan Peake March 15, 2021 One of the best things about being an entrepreneur is the freedom. The worst thing about the freedom associated with being an entrepreneur is because there is no ‘one way’ to build a business. When you consider all of the variables, there are thousands of ways you could build any … Continue reading 7 Things Every Entrepreneur Must Do Every Day
Theresa McEndree January 22, 2021 2020 is in the rearview mirror, and this new year gives each of us a much-needed, symbolic opportunity to hit “restart.” And, the same holds true for companies looking to move forward after last year’s business plans and carefully thought-out strategies were likely thrown out the window or revamped unexpectedly. … Continue reading Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021
Angela Hausman, PhD January 15, 2021 Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow your digital business? While we won’t have … Continue reading Adapting Your Digital Marketing Strategy: Why You Must Up Your Game
Angela Hausman, PhD October 27, 2020 Image courtesy of Entrepreneur For businesses, especially small businesses, the rapid increase in e-commerce sales is a two-edged sword. On the one hand, increased sales mean higher revenues but, on the other, shipping costs and the handling necessary to turn around orders quickly strain the business processes of nearly … Continue reading Shipping Integration is a Must for Your E-commerce Business
