Sally Newman August 17, 2020 Years ago, websites were designed, built and then optimised for search but this divided approach simply doesn’t work in 2020. If you’re planning a new website launch, it is vital that you get SEO advice right from the moment you start thinking about it. Today’s search engines analyse the performance … Continue reading Why Every New Website Launch Must Start With SEO
Julia Novakovich August 11, 2020 I have been writing for small and medium-sized publishers for almost eight years now and most of those publishers are running on WordPress. There’s hardly anybody who doesn’t know or hasn’t heard of WordPress. In fact, WordPress controls 60.4 percent of the market share of Content Management Systems (CMS) in … Continue reading 6 WordPress Mistakes You Must Stop Making
Erika Giles August 12, 2020 A crisis has the potential to shift the way you conduct your business and the way consumers behave. Each crisis ranges from mild to severe depending on the industry you are in and your business needs. While you may not want to think about a crisis happening, it is essential … Continue reading 6 Business Needs You Must Maintain to Grow During a Crisis
Dana Salman July 16, 2020 There’s no doubt that the corona virus pandemic has been hard on small businesses. For example, a survey of 350 U.S. small businesses from different regions and industries, conducted by the Electronic Transactions Association and the Strawhecker Group, showed that 40% of business owners had temporarily or indefinitely closed operations … Continue reading Small Businesses Must Pivot to Succeed
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions
Ali Robertson — June 12, 2020 There is no doubt that selling a business is an emotional rollercoaster from start to finish. For most owners, selling their business is the culmination of many years of work and a once in a lifetime opportunity to realise value for all of those hard yards. Unfortunately, no sale … Continue reading 5 Facts You Must Know to Successfully Sell Your Business
Angela Foglesong — June 11, 2020 If you have a website that is more than two years old since its last update, it may be time for a website redesign. A vital activity from a marketing perspective is to keep the look of your website fresh and current. Remember, design and what’s considered modern changes … Continue reading Website Redesign: What You Must Know for Marketing
Michele Murray — May 30, 2020 If you’re building a business website, you’ve probably heard of WordPress. Roughly 35% of all websites on the internet are WordPress websites, at the time of this article. That means, at least 1 in 4 of the websites you visit on a regular basis are most likely built on … Continue reading 5 Must Have Plugins for your 2020 WordPress Website
Paul Keijzer — May 8, 2020 Since I’ve written a lot on the subject of exponential leadership and exponential organizations, I often get asked about the difference between traditional leaders and exponential leaders. Well, there’s a very fine line between the two. And that line is defined by some qualities and traits that exponential leaders … Continue reading 4 Qualities an Exponential Leader Must Embody
Critical Competencies needed for work at home vs brick & Mortar Stores A widespread and ever-increasing trend within the contact center industry is to allow service representatives to handle customer contacts from the comfort of a home office. The growth of this virtual contact center workforce begs at least two questions: what are the key … Continue reading Must Have Critical Competencies: Work from Home vs Brick & Mortar Service Representatives
