Amanda Abella — October 2, 2017 — October 2, 2017 Maklay62 / Pixabay I’m a firm believer that the cornerstone of a successful business is understanding finances. Or, at the very least, partnering with someone who does. That being said, there are several financial lessons business owners (including myself) learn the hard way. In an … Continue reading 4 Important Financial Lessons Business Owners Must Learn
Virginia Franco — October 1, 2017 Follow @VAFrancoResumes — October 1, 2017 niekverlaan / Pixabay For those looking to test the job search waters of seeking assistance in writing a resume, recent news reports are encouraging! Companies are adding jobs at a pace we haven’t seen in years, and private sector and small business hiring … Continue reading 3 Things Executives Must Do to Differentiate Themselves When Job Hunting in the Face of Tough Competition
Danielle Hill — September 5, 2017 — September 5, 2017 vanmarciano / Pixabay A B2B website that is cohesive and concise in both messaging and visual design will create a lasting impact with visitors and help generate new client leads. To be effective, not only must the web design must flow well, it should tell … Continue reading Important Decisions You Must Make While Redesigning a Website
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 In a cutthroat world where businesses are competing so heavily against one another, it’s important your brand knows how to effectively cut through the noise and market your brand to be the best of the best. And one of the best investments you … Continue reading 4 Interview Questions You Must Ask Your Next Digital Marketer Before Hiring Them
Brady Clarkson — August 9, 2017 — August 9, 2017 geralt / Pixabay Throughout my childhood, I grew up with a familiar and constant mantra ingrained in my daily thoughts: always be prepared. This has manifested itself in various ways throughout my life, including my career in sales. At a young age, I realized that … Continue reading A Statistical Approach to Cold Emails: Why it’s a Must in Your Sales Toolbox
The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition. Jim Yu on June 27, 2017 Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the … Continue reading Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
Kevin George — May 9, 2017 Follow @imkevin_monk— May 9, 2017 We live in an era of high-speed digitization and are deluged by the humungous flow of information we encounter every day. With a smartphone in every hand, the situation is even worse. As an email marketer, you need to acquire the skill to STAND … Continue reading Minimalist Email Design – A Timeless Style You Must Embrace
