Jarvis Edwards — January 16, 2019 Follow @jarvis_edwards — January 16, 2019 Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, … Continue reading Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’
Mia Jacobs — January 15, 2019 — January 15, 2019 janeb13 / Pixabay At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. … Continue reading 4 Features Your Digital Customer Engagement Platform Must Have
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018 AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers
Jeanette Maister — December 14, 2018 Follow @jeanettemaister — December 14, 2018 High-volume recruiting can be a beast in itself and not understanding the data behind your hiring efforts can lead you down a path of uncertain forecasting and hiring shortfalls. In fact, high-volume positions receive 250 applicants compared to only 59 in a traditional … Continue reading Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018 Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools
Peter Daisyme — November 21, 2018 — November 21, 2018 WorldSpectrum / Pixabay Cryptocurrency has the potential to completely change how our economy functions—and it’s already doing it. Many countries have either allowed or fully embraced cryptocurrencies like Bitcoin, the market cap for multiple cryptocurrencies has exceeded $ 1 billion, and public regard for cryptocurrencies … Continue reading The 5 Ways Banks Must Transform to Thrive in an Era of Cryptocurrency
Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user. Robin Kurzer on October 4, 2018 at 11:42 am Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is … Continue reading Agile methodology is becoming a must for marketing teams
Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018 Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges
