Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands
Tag Archives: must
CMOs must dig deeper on attribution
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable. Andy Betts on June 20, 2019 Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the … Continue reading CMOs must dig deeper on attribution
4 Things Small Businesses Must Include in Their Budgets
Robert Gloer — May 28, 2019 Follow @IOUFinancial — May 28, 2019 Budgeting is to business as oxygen is to life: Without it, you die. The reason budgeting is vital to the health of a small business is that it is your GPS device for telling you where you are supposed to go and where … Continue reading 4 Things Small Businesses Must Include in Their Budgets
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019 Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019 One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
What Your Business MUST Be Doing to Stand Out on Social Media
Kaitlyn Hammond — May 9, 2019 — May 9, 2019 With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for … Continue reading What Your Business MUST Be Doing to Stand Out on Social Media
We must demand a higher standard of quality for online advertising
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising
7 Instagram Marketing Hacks You Must Know
Jon Zacharias — April 25, 2019 — April 25, 2019 So you’ve taken the plunge and have decided to use Instagram as a way to advertise your products and brand. Here are a few things to keep in mind to get the most out of using this social media platform. Set Up a Business Profile … Continue reading 7 Instagram Marketing Hacks You Must Know
Why brands must take a people-first approach to martech
Don’t get distracted by the shiny new thing. Companies that use martech to serve the “human experience” are getting it right, says Riverbed CMO. Ginny Marvin on April 5, 2019 at 6:36 pm Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their … Continue reading Why brands must take a people-first approach to martech
Unstoppable trends every B2B marketer must embrace to drive growth
The ability to measure areas of investment will help us be smarter marketers. Scott Vaughan on April 2, 2019 Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams … Continue reading Unstoppable trends every B2B marketer must embrace to drive growth
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