7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider Irfan Ak / 05 Dec 2022 There is nothing worse for your business continuity than a sophisticated dedicated denial of service attack. Cybercriminals can send a barrage of malicious traffic to overwhelm your servers and make them incapable of responding to legitimate requests. This … Continue reading 7 Questions You Must Ask Before Hiring a DDoS Mitigation Provider
Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning. Steve Petersen on December 9, 2022 In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We … Continue reading Why prioritizing business continuity in martech is a must
Building a website isn’t solely about making it look pretty. Marketing comes first. To ensure you’re on the right track, make sure you can answer these 100 questions. Stoney deGeyter on October 20, 2018 at 10:53 am | Reading time: 9 minutes As a long-time web marketer (since 1998 — that’s like 160 internet years!), … Continue reading 100+ questions you must ask when developing a website
moms With Moms Still Stressed Out, Marketers Must Tread Lightly by Les Luchter , October 14, 2022 With their stress levels rising post-pandemic, pregnant women and mothers of young children want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%), and be uplifting/positive … Continue reading With Moms Still Stressed Out, Marketers Must Tread Lightly
Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices
Itai Sadan December 17, 2021 The holiday season is upon us and with it comes the possibility of increased engagement, new customers, and record-breaking sales. With holiday e-commerce sales forecasted to have a year-over-year increase of between 11% to 15% during 2021-2022, now is the time for businesses to ensure that no revenue-driving stone is … Continue reading 4 e-Commerce Features Businesses Must Use to Drive Holiday Sales
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
John Rampton November 12, 2021 The prospect of having some sort of guaranteed retirement income is particularly attractive in today’s uncertain financial climate. The threat of stock market volatility or outliving your savings is less of a worry if you know you’ll be receiving a check every month for the rest of your life. Wait, … Continue reading Annuities: 15 Things You Must Know to Save You Time and Money
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
DeJuan Wright September 23, 2021 Ask any founder in Silicon Valley to use the best adjective to describe the life of a founder in Silicon Valley and the answer they’ll give you would probably be tumultuous. That’s because the life of a founder in Silicon Valley is often exciting, confusing, and disorderly…all rolled into one … Continue reading 2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance
