Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
John Rampton November 12, 2021 The prospect of having some sort of guaranteed retirement income is particularly attractive in today’s uncertain financial climate. The threat of stock market volatility or outliving your savings is less of a worry if you know you’ll be receiving a check every month for the rest of your life. Wait, … Continue reading Annuities: 15 Things You Must Know to Save You Time and Money
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
DeJuan Wright September 23, 2021 Ask any founder in Silicon Valley to use the best adjective to describe the life of a founder in Silicon Valley and the answer they’ll give you would probably be tumultuous. That’s because the life of a founder in Silicon Valley is often exciting, confusing, and disorderly…all rolled into one … Continue reading 2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance
Alexander Belsey August 18, 2021 mohamed_hassan / Pixabay Whether you are self-employed, managing a small team, or in charge of a large-scale operation, you will know the value of teamwork to your business. While every company is likely to need a wide range of specialists, there are some fields that you will require help with … Continue reading The 5 Experts You Must Have On Your Team
Brad Beutler July 30, 2021 We live in a world obsessed with leads. But are they actually worth your time and bucks? Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. (Spoiler alert: they don’t.) What … Continue reading We Must Quit Our Unhealthy Obsession with Leads
Steven Imke July 18, 2021 So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to invest in a company that has the potential to provide … Continue reading Why Founders Must Acknowledge the Value Investor Mindset
Tom-Chris Emewulu July 12, 2021 First, some numbers: 30% – the number of chargebacks that result from transactions made with a stolen card. 26% – the number of chargebacks that result from undelivered orders. 15% – the number of chargebacks initiated by cardholders due to retailers shipping the wrong product. 8% – the number of … Continue reading These Are 9 Chargeback-Producing Merchant Errors You Must Avoid At All Costs
Liz Papagni June 30, 2021 A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of … Continue reading Why Your Content Strategy MUST Include Blogging
Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient
