Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user. Robin Kurzer on October 4, 2018 at 11:42 am Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is … Continue reading Agile methodology is becoming a must for marketing teams
Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018 Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges
Paul Keijzer — September 10, 2018 Follow @Paul_Keijzer — September 10, 2018 12019 / Pixabay One of the easiest ways to improve your company’s performance is to increase the number of people that are engaged with the organization and are emotional and rationally committed to the vision, strategy and the delivery of the results of … Continue reading 6 Simple Steps Every Leader Must Take To Improve Employee Engagement
Asi Dayan — September 9, 2018 — September 9, 2018 Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting in general is so … Continue reading 7 Facebook Retargeting Tactics You Must Try
Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids
Joanne McDonagh — August 15, 2018 Follow @rezoomo_com — August 15, 2018 alda2 / Pixabay Hiring an intern can be challenging, it’s a completely different kettle of fish than interviewing a full-time employee for your company. You want somebody who is motivated, enthusiastic and will bring value to their assigned department. The best way to … Continue reading Interviewing Interns: 6 Must Ask Questions
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. Ryan Phelan on August 3, 2018 After re-entering the job market recently, updating my resume was one of the first things I did. I am a numbers guy, so I started thinking about … Continue reading The business stats you must have on instant recall
Priscila Martinez — June 30, 2018 — June 30, 2018 I started my career in public relations and marketing working for a big, prestigious firm in Tinsel town. The firm’s client list read like a who’s who of entertainment and business celebrities in Los Angeles. It was protocol to email the whole company if a … Continue reading Common Time-Sucking Pitfalls That You Must Avoid
