Tag Archives: must

Marketers must deliver value and trust to shoppers facing higher holiday prices

Holiday Shopping

Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025      The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices →

With uncertain futures, creatives must lean into imagination

Creativity And Innovation

September 05, 2025 With uncertain futures, creatives must lean into imagination BY Kwame Taylor-Hayford Despite the upsides of progress and innovation, the future can also be a never-ending source of anxiety. For many, early excitement and enthusiasm for experimentation eventually gives way to massive fears about disruption. For creatives especially, recent opinions about the future typically … Continue reading With uncertain futures, creatives must lean into imagination →

AI’s big bang effect means marketing must evolve or die

AI Marketing Tools

AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025       Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die →

The next generation of business leaders must be adaptable

Leadership Skills

July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable →

Judge rules Apple must face antitrust lawsuit brought by the US DOJ

Apple Under Legal

Judge rules Apple must face antitrust lawsuit brought by the US DOJ This case will run in parallel to similar charges against the tech giant in the EU. anna washenko Updated Mon, Jun 30, 2025 REUTERS / Reuters The US Department of Justice’s antitrust lawsuit against Apple will progress. US District Judge Julien Neals of … Continue reading Judge rules Apple must face antitrust lawsuit brought by the US DOJ →

Why marketing must reclaim GTM design in the age of AI

Marketing Evolution

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. Loren Shumate on June 26, 2025        As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term … Continue reading Why marketing must reclaim GTM design in the age of AI →

GenAI must win consumer trust if it is going to transform search marketing

Generative AI

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024   Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing →

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