moms With Moms Still Stressed Out, Marketers Must Tread Lightly by Les Luchter , October 14, 2022 With their stress levels rising post-pandemic, pregnant women and mothers of young children want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%), and be uplifting/positive … Continue reading With Moms Still Stressed Out, Marketers Must Tread Lightly
Responsible marketing practices are necessary to build customer trust and ensure long-term success. Corey Patterson on December 23, 2021 Brands have long understood the importance of customer-centric approaches to marketing. But the notion of “responsible marketing” is gaining steam, filling the gaps those other approaches failed to address. “It’s marketing with a conscience,” said Frank … Continue reading Why brands must embrace responsible marketing practices
Itai Sadan December 17, 2021 The holiday season is upon us and with it comes the possibility of increased engagement, new customers, and record-breaking sales. With holiday e-commerce sales forecasted to have a year-over-year increase of between 11% to 15% during 2021-2022, now is the time for businesses to ensure that no revenue-driving stone is … Continue reading 4 e-Commerce Features Businesses Must Use to Drive Holiday Sales
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
John Rampton November 12, 2021 The prospect of having some sort of guaranteed retirement income is particularly attractive in today’s uncertain financial climate. The threat of stock market volatility or outliving your savings is less of a worry if you know you’ll be receiving a check every month for the rest of your life. Wait, … Continue reading Annuities: 15 Things You Must Know to Save You Time and Money
Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
DeJuan Wright September 23, 2021 Ask any founder in Silicon Valley to use the best adjective to describe the life of a founder in Silicon Valley and the answer they’ll give you would probably be tumultuous. That’s because the life of a founder in Silicon Valley is often exciting, confusing, and disorderly…all rolled into one … Continue reading 2 Marketing Strategies Every Startup In Silicon Valley Must Use to Advance
Alexander Belsey August 18, 2021 mohamed_hassan / Pixabay Whether you are self-employed, managing a small team, or in charge of a large-scale operation, you will know the value of teamwork to your business. While every company is likely to need a wide range of specialists, there are some fields that you will require help with … Continue reading The 5 Experts You Must Have On Your Team
Brad Beutler July 30, 2021 We live in a world obsessed with leads. But are they actually worth your time and bucks? Does sales really care about the magnitude of leads marketing generates? Let’s break this down to see if leads have the impact that we’ve been brainwashed to believe. (Spoiler alert: they don’t.) What … Continue reading We Must Quit Our Unhealthy Obsession with Leads
Steven Imke July 18, 2021 So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to invest in a company that has the potential to provide … Continue reading Why Founders Must Acknowledge the Value Investor Mindset
