AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025 Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die
July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
Judge rules Apple must face antitrust lawsuit brought by the US DOJ This case will run in parallel to similar charges against the tech giant in the EU. anna washenko Updated Mon, Jun 30, 2025 REUTERS / Reuters The US Department of Justice’s antitrust lawsuit against Apple will progress. US District Judge Julien Neals of … Continue reading Judge rules Apple must face antitrust lawsuit brought by the US DOJ
N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. Loren Shumate on June 26, 2025 As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. This change prioritizes short-term demand capture over long-term … Continue reading Why marketing must reclaim GTM design in the age of AI
March 11, 2025 Why real estate must embrace the platform economy BY Linus Kjellberg For ages, real estate has been defined by the tangible: buildings, land, square feet. Nowadays, however, the world’s most valuable businesses make their money from what is intangible—brands, networks, knowledge, and experiences. As of 2020, 90% of the value at the S&P … Continue reading Why real estate must embrace the platform economy
Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024 Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. Ruth Stevens on November 4, 2024 Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of … Continue reading Why B2B marketing must adopt B2C tactics
October 24, 2024 So you want to be an entrepreneur? 5 things you must have These five things allowed this former CEO to succeed as a founder and entrepreneur. Make sure you cultivate them before taking the leap. BY Judith Humphrey Today many people wish to break away from their corporate jobs and become entrepreneurs. And … Continue reading So you want to be an entrepreneur? 5 things you must have
