Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned. By Steve Petersen Published on May 7, 2026 Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader … Continue reading Moving beyond silos to align complex customer journeys
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. Kathleen Schaub on May 2, 2025 The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a … Continue reading 5 suggestions for moving beyond MQLs
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. Mike Pastore on April 11, 2025 There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first … Continue reading HubSpot Marketing Hub is moving up to better serve larger marketing teams
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
July 16, 2024 Elon Musk says he’s moving X, SpaceX to Texas in response to new CA gender law The new law bans school districts from passing policies that require schools to notify parents if their student asks to change their gender identification or sexual orientation unless the student gives permission. BY Jessica Bursztynsky Elon Musk … Continue reading Elon Musk says he’s moving X, SpaceX to Texas in response to new CA gender law
May 29, 2024 These Ikea essential boxes make moving into your college dorm instant-ramen-level easy Ikea designed five ready-to-go boxes to make college move-in day easy. BY Grace Snelling Moving into a new college dorm is a notoriously stressful process. Arriving in a new place, meeting a new roommate, hauling boxes up several flights of stairs … Continue reading These Ikea essential boxes make moving into your college dorm instant-ramen-level easy
By Javeria Khalid September 23, 2023 Iqra Anwar, a resident of Lahore, the second largest city of Pakistan is a frequent thrift shopper. Though her favorite brands—American fast-fashion staples like H&M, Zara, and Victoria’s Secret—don’t have outposts in the city, she still manages to buy their preloved versions at dirt cheap prices by thrifting. … Continue reading These entrepreneurs in Pakistan are moving the country’s massive secondhand clothes market online
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion
By Jennifer Alsever January 06, 2023 The uber-tight labor market has prompted employers to speed up the hiring process to land the best candidates before they disappear—and increasingly, software is helping to make those job offers. Speed is everything in today’s job market. The nation’s unemployment rate held steady at 3.7% in November, the … Continue reading AI-powered speed hiring could get you an instant job, but are employers moving too fast?
