Tag Archives: moves

Predicting Creative Performance Moves Campaigns Into 2021

Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021 →

How to Craft a Messaging Platform that Moves Prospects to Action

Business Improvement

Laura MacPherson — April 22, 2020 Human beings are wired to avoid loss. We fear change because it involves risk—a potential for loss. For this reason, many B2B buying decisions get put off (or worse, permanently tabled). A buying decision involves change. There’s inherent risk. If a purchase doesn’t work out well, the decision-maker could … Continue reading How to Craft a Messaging Platform that Moves Prospects to Action →

Search Analytics Tool Moves Into Financial, Investor Markets

Search Strategies

Search Analytics Tool Moves Into Financial, Investor Markets by Laurie Sullivan @lauriesullivan, April 19, 2019 As initial public offerings (IPOs) ignite with companies like Pinterest, Lyft, Uber and Slack executives taking their companies public, SimilarWeb — a provider of analytics related to the performance of websites and apps — has moved into the financial space with … Continue reading Search Analytics Tool Moves Into Financial, Investor Markets →

Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally

Business Expansion

Tommy Wyher — February 20, 2019 — February 20, 2019 Running a company that is a success in its local area is impressive, to say the least. Certain entrepreneurs will never be satisfied until their company is a household or national name. The risks that come with expanding the business across the country with new … Continue reading Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally →

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Advertisement Industry

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study →

Facebook Moves Video Targeting To Audience Direct For Publishers

Facebook Video

Facebook Moves Video Targeting To Audience Direct For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2017 Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest … Continue reading Facebook Moves Video Targeting To Audience Direct For Publishers →

Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

Mobile Conversion Optimization

by Ari Gillam Follow @arigillamAugust 5, 2016 More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant … Continue reading Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages →

6 Smart Business Moves Your Startup Should Make Each Year

Startup Success

by Toby Nwazor April 14, 2016 Follow @TobyNwazorApril 14, 2016 Starting a business can sometimes be the most daunting route you’d ever take in your life. At least, it was for me. There were period of highs and some periods I only felt like giving up. These hard times were simply roadblocks I had to … Continue reading 6 Smart Business Moves Your Startup Should Make Each Year →

6 Marketing Moves That Make Your Company Look Way Out of Touch

Marketing Lessons

by Brian Burt December 30, 2015 Follow @webrevmarketingDecember 30, 2015 In an era when technology and marketing trends change on a dime, the kiss of death is looking out of touch. We might dig vintage design, nostalgic throwback posts and old-timey music but no one digs outdated marketing. At best, it makes you look behind … Continue reading 6 Marketing Moves That Make Your Company Look Way Out of Touch →

Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition

WordPress

Deal, estimated at more than $30 million, gives Automattic nearly 400 employees worldwide. Matt McGee on May 20, 2015 Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even more popular WordPress-based, e-commerce platform called WooCommerce. The WooCommerce plugin currently has more than 7.6 … Continue reading Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition →