Olivia ColeJanuary 3, 2015 PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as … Continue reading 4 Tips To Make The Most Of Your Bid Management Tool
by Laura Blaker January 2nd, 2015 Laura Blaker Laura lives in the Greater Toronto Area. Her studies in Public Relations and Communications have led her down the Digital Marketing rabbit hole where she’s worked for over two years. Words and connecting with people are her passions. She also likes nature and camping. by symphony of … Continue reading What Robin Williams’ Most Famous Quotes Can Teach Us About Digital Marketing
(369)
Catalin Zorzini December 29, 2014 Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, … Continue reading Making The Most of Google Shopping Campaigns for Your Ecommerce Store
This is the year renewable energy got interesting. Editor: Morgan Clendaniel Very soon, it could cost less to install rooftop solar panels than to pay your utility bill in many U.S. states. And so solar panels are becoming boring, and that’s good news. In fact, Co.Exist’s most popular energy stories this year involved … Continue reading The 9 Most Electrifying Energy Stories Of 2014
From SEO to technology to distribution strategies, our content marketing contributors covered lots of territory in 2014. Don’t miss these outstanding columns! Pamela Parker on December 26, 2014 Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared … Continue reading The Year’s 10 Most Popular Content Marketing Columns
What marketing strategies piqued our readers’ interests this year? Read on for the highest-trafficked columns. Pamela Parker on December 24, 2014 Tactical tips are well and good for folks with their boots on the ground, but CMOs and other marketing leaders need to think more strategically about how to deploy their resources. That’s … Continue reading 10 Most Popular Marketing Strategies Columns For 2014
Asad Haroon December 17, 2014 More than 100 years ago, Italian economist Vilfredo Pareto observed that 20% of the population in Italy owned 80% of the land, and that 20% of the pea pods held 80% of the peas in his garden. Today, business owners everywhere rely on the Pareto principle to determine where to … Continue reading Apply the Pareto Principle to Get the Most Out of Outsourcing
Sue Reynolds December 14, 2014 You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard … Continue reading Social Media: Getting The Most Out Of Your Content
Adam Tanguay December 13, 2014 The upcoming holiday season means a big increase in search traffic on seasonal keywords as consumers look for gift ideas, travel accommodations and other holiday-related products and services. This means that it’s time to implement a seasonal SEO plan to give search engines the opportunity to crawl and index … Continue reading SEO Checklist – 4 Steps to Make the Most out of Seasonal Traffic
