Sahail AshrafSeptember 12, 2015 Social media is one of the very best ways to get your brand out there and engaged with, but it is so easy to make huge mistakes on social. Do any of the things in this article and you will find that your social media presence suddenly becomes worthless, even harmful … Continue reading 12 Most Common Mistakes Businesses Make In Social Media (And How To Avoid Them)
Megan IngenbrandtSeptember 9, 2015 A landing page is any web page you land on online. At least, technically speaking. But in digital marketing, it means something very different. For marketers, landing pages are designed to collect data from users through a call-to-action, usually giving them valuable content in return. They not only capture customer data, … Continue reading Get the Most out of Your PPC Landing Pages
By Keri Jaehnig September 4th, 2015 A current and common question from businesses finding their way on social media is… How can we save time, and prepare status updates for social networks like Facebook and Twitter? Key Words While what and how we write is important, a good initial investment of time is creating a … Continue reading How To Write The Most Optimal Social Media Status Updates
Rosalind HenshellAugust 31, 2015 How To Make The Most Of Your Business Facebook Page Facebook has long been one of the most powerful sites on the internet, and is definitely one of the most popular. Whether you’re sharing wedding pictures, family holidays or a cat video you found on YouTube, getting your friends to like, … Continue reading How To Make The Most Of Your Business Facebook Page
John W HayesAugust 31, 2015 Numbers are a big thing in email marketing. We’re constantly using them in relation to list size, click-through rate, conversions, etc., and in most cases, the bigger the number, the better (unless, of course, we are talking about bounces or spam complaints). But email marketing isn’t all about big numbers. … Continue reading 4 Reasons Why #1 Is the Most Important Number in Email Marketing
So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails — and improve your response rates. Andrew King on August 26, 2015 Email is one of the most popular channels for distributing … Continue reading 7 Tips To Get The Most Out Of Survey Emails
Amanda LoewyAugust 26, 2015 “Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to … Continue reading 3 Reasons Why Social Media is One of the Most Important Marketing Tools
Joao RomaoAugust 24, 2015 Social media has the power to get people’s attention. And when you’ve got people’s attention you’ve got the power to change their mind – and their actions. Hashtags have been used for some fun, but admittedly not wildly important causes. The top five most widely used hashtags are presently #love (which … Continue reading The 5 Most Important Hashtags Of All Time
Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues. Tom Sather on August 19, 2015 Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most … Continue reading How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Brian BasilicoAugust 18, 2015 The reports of my death have been greatly exaggerated. Mark Twain Every time another social media tool is added to the sandbox, it waters down the sand. Periscope, Meerkat and Vine are tools for video. There is Snip.ly for content, Sumo Me for connections and so many more where you can … Continue reading 7 Steps To Making The Most Of Google+
