Kenna GriffinOctober 29, 2015 There are at least 75 noteworthy professional conferences hosted this year for journalists and journalism educators. Those are journalism-specific conferences. That number doesn’t even include conferences in related disciplines like public relations, social media, marketing, or blogging. There are hundreds of conferences a year in just this one profession, and I … Continue reading Live Tweeting: How to Get the Most Out of Conference Attendance
Len AprilOctober 25, 2015 The placebo effect as a talent development and communications strategy The placebo response is a well-researched and fascinating medical phenomenon in which a fake treatment can sometimes improve a patient’s physical condition through a sort of psychosomatic reaction. In other words, by introducing an inactive substance such as sugar, saline solution … Continue reading What Drives the Most Driven Workers? Real Purpose, Placebo or Both?
Brie ReynoldsOctober 12, 2015 Perhaps one of the greatest segments to change the landscape of the workplace are the millennials. Affectionately known as generation Y, these 30-somethings are different from their previous working counterparts in a variety of ways, desiring work-life balance and a passion for their jobs above all else. Millennials are working in … Continue reading 5 Industries Where the Most Millennials Are Working
Margarita HakobyanOctober 1, 2015 As the owner of a small business, you need to be on the lookout for the kinds of mistakes that can tank a business. Conveniently, many of these mistakes are easy to spot coming, if you know what you’re looking for. Over surveying clients Peter Leppik of Vocal Laboratories has asked … Continue reading 7 Most Common Mistakes Businesses Make
Jeff CharlesSeptember 28, 2015 Last week, I decided to do a little experiment. This experiment was by no means scientific, but I figured it could still provide some insights into the minds of entrepreneurs when it comes to the art of selling. I decided to visit various social media groups and ask a simple question: “What … Continue reading What Scares Entrepreneurs Most About Selling?
Zach HellerSeptember 27, 2015 We talk about email marketing a lot on this blog. It’s one of the most written-about topics in our history. It’s the subject of my first book. But in searching back through old posts, I can’t find a single mention of the “Preheader”. So I came to the conclusion that this … Continue reading Preheaders: The Most Underrated Email Component
Kara BurneySeptember 23, 2015 Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the business: Microsoft Twitter Tip: Use Hashtags To Boost Content Discovery Microsoft knows how to work a hashtag to join the conversation surrounding … Continue reading 3 Twitter Tips From The “Most Stalked” Brands
Robert WeissSeptember 16, 2015 Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that … Continue reading The Most Important Part Of Online Video Happens Before You Turn The Camera On
Richard HoweSeptember 15, 2015 Client testimonials are a great way of making your company appear reputable, professional and trustworthy. If a visitor to your site is in any doubt about ordering a product or buying a service, a well-phrased and positioned review from a real-life client can be just what they need to make that … Continue reading Making the Most of Website Testimonials
Casey HickmanSeptember 13, 2015 Every sports team has a mascot who makes their presence felt during home games. Some mascots have even taken to social media to share their great energy and personalities even when fans aren’t in the stadium with them. Check out these four sports mascots with winning social accounts. Puddles The Oregon … Continue reading The Most Social Media Savvy Mascots
