Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025 Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025 Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns
From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. Kristina Kalpokaite on February 13, 2025 Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform … Continue reading Why most martech RFPs fail and how to get vendor selection right
January 03, 2025 The most unexpected thing that will make you a great leader New research suggests that doing this one thing can make all the difference when managing a team. BY Tracy Brower If you’re a leader today, you’re likely facing intense demands to deliver business results, while also supporting people, and taking care of … Continue reading The most unexpected thing that will make you a great leader
Ruud Hein | January 2nd, 2025 Learn how to fix most instances of LCP (Largest Contentful Paint) failing in your Core Web Vitals assessment. What Are Core Web Vitals Core Web Vitals are Google’s way of measuring the end-user experience of a page. What sets Core Web Vitals apart is that, unlike other page experience … Continue reading How to fix LCP with one line of code (in most cases)
When you’ve been mulling something over forever you don’t need more discussion, you need a decisive answer. This is how to find it. BY Nell McShane Wulfhart I’m a decision coach. I only offer one thing: a single session in which I help someone make a big decision. In an hour. I have helped people … Continue reading How I figure out the answer to strangers’ most challenging problems in one hour
Linda Aylesworth | December 9th, 2024 In the fast-paced world of digital marketing, Google AI Overviews are already becoming a staple. Picture this: a digital landscape where AI Overviews dominate the search results, providing users with concise, targeted information. For marketing managers and business owners, this isn’t just a passing trend; it’s an opportunity to … Continue reading Getting the Most Out of Google AI Overviews
