By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa. Greg Sterling on September 26, 2018 Last year, there was an early flirtation with audio advertising on Alexa devices. However, it was shut down quickly. Earlier this year, there was a rumor that Amazon was testing ads for brands … Continue reading Amazon’s Alexa finds its business model: in-skill purchases
Dmytro Spilka — June 30, 2018 Follow @spilkadi — June 30, 2018 Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online … Continue reading Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating
George Karapalidis — June 8, 2018 — June 8, 2018 To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model to identify which search terms to target to get the … Continue reading How to Build a Buyer Intent Model With Keyword Classification
Ivan Ivanov — February 23, 2018 — February 23, 2018 In the world of digital marketing, an agency is bound by two prime factors. The first is easy and simple to understand – it’s the creativity of its employees. However, the second is directly related with the ability of the digital marketing agency to close … Continue reading How To Adapt A Social Media Strategy To An Inconsistent Business Model
John Hawthorne — January 30, 2018 — January 30, 2018 Starting a small business is a monumental task. It seems like there are a million things you have to take care of before you can make your first dollar. You need to register your business, set up your website, work out your budget, figure out … Continue reading What Is The Business Model Canvas and Why Do I Need It?
To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017 The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model
Amanda Abella — October 23, 2017 — October 23, 2017 Because I run a group coaching program where I help clients find their ideal business model, I’ve noticed that often times people miss some key points. Let’s be frank, not every model is created equal. A lot of people want to jump into a particular … Continue reading 3 Questions To Ask Yourself When Creating a Business Model
Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners
