Shira Anderson December 16, 2014 Recently, mobile technology and small and mid-size businesses (SMBs) have been heralded the perfect match. But only a few years ago, this would have sounded completely counterintuitive. So what happened? With the advent of new platform technology and new business models, the days of mobile’s prohibitive technological and cost … Continue reading 5 Ways Mobile Levels the Playing Field for SMBs
Tag Archives: Mobile
App Quality Study Shows No-Names Beating Some Big Brands in Mobile
December 16, 2014 Curt Woodward Ask any app developer about their most soul-crushing experience, and you’re likely to get a story about user reviews. No matter how powerful or elegant you think the product is, a few minutes in the hands of real-life users are enough to turn even small flaws into major … Continue reading App Quality Study Shows No-Names Beating Some Big Brands in Mobile
SMBs Should Jump On The Mobile Payments Train In 2015
Columnist Wesley Young of the Local Search Association discusses the growth of the mobile wallet and its impact on local businesses. Wesley Young on December 8, 2014 2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than … Continue reading SMBs Should Jump On The Mobile Payments Train In 2015
Website Mobile Friendly? Test It Out Here!
Ben Selby December 4, 2014 Before we start, please, let’s just agree on something. It’ll make reading this post a lot easier for all involved! Mobile is important. So why do so many of the big brands not have mobile friendly websites?To combat all of this negligence from brands, large and small – Google just … Continue reading Website Mobile Friendly? Test It Out Here!
With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s … Continue reading With Mobile Playing a Larger Role, Email Remains to Core to Groupon’s Marketing Strategy
Plus Points Of Mobile Optimization for All Websites
Govind Agarwal November 23, 2014 The smartphone generation prefers to surf for information on their phones. They like the convenience of receiving or sending out mails, surfing the internet, playing games, reading news, watching videos and more, on the go. Apart from looking up for all this on their phones, they also want to … Continue reading Plus Points Of Mobile Optimization for All Websites
Continuous Growth of Mobile [Infographic]
Kamila Wcisel November 22, 2014 Tweet the latest mobile facts: Global mobile traffic increased by 81% over the previous year. Global mobile traffic will grow 11 times over the next 5 years. Mobile network connection speed will double over the next 5 years. Smartphone penetration in the US reached 31% in Q1 … Continue reading Continuous Growth of Mobile [Infographic]
Realizing the Full Potential of Mobile Video Ads
AJ McGowan November 21, 2014 If a black loading screen appeared on your living room TV between your television show and an advertisement, you’d think something was wrong. But it is unwelcomely expected when it comes to viewing video on mobile devices. While this “waiting period” happens on your mobile device regularly, it doesn’t have … Continue reading Realizing the Full Potential of Mobile Video Ads
Key Stats to Inform the Optimization of Mobile Video Consumption
By Matthew Peneycad, Published November 13, 2014 Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results. It’s not likely that I need to sell you on the … Continue reading Key Stats to Inform the Optimization of Mobile Video Consumption
5 Ways to Improve Your Mobile Marketing Platforms
By Elena Nicosia, Published November 12, 2014 With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall. Depending on how much you’ve invested in mobile marketing, this might sound … Continue reading 5 Ways to Improve Your Mobile Marketing Platforms
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