Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015 In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report]
Most email is now opened on mobile devices these days. However a new study shows that we are frustrated by the poor formatting of emails on mobile devices. It appears that email marketing companies are still producing emails that look great on desktop devices, but fail to impress on mobiles. The research was conducted by … Continue reading Mobile Email Users Frustrated by Formatting
Mobile technology the key to more engaged, personalized marketing. Greg Sterling on January 13, 2015 Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to … Continue reading Survey: Mobile Integration Makes Other Digital Marketing More Effective
Graham JonesJanuary 9, 2015 Responsive design is essential for email marketing Email is a mobile communication method. Many of us check our emails on our mobile phones or tablet devices, but new data shows that 53 percent of all emails are now opened on a mobile device, rather than a desktop computer. The research also … Continue reading Email Is Mostly Mobile Nowadays
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Tarun Pahwa January 1, 2015 For the past couple of years, marketers and web designers alike have been chanting the responsiveness mantra. Websites need to be responsive in order to accommodate viewership that accesses information across a variety of devices and screens. Rule one of service delivery is to give clients what they’re looking … Continue reading 10 Compelling Reasons to Pay Attention to Mobile Search Marketing in 2015
There’s no question that 2014 was — finally — the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream. Pamela Parker on December 29, 2014 at 11:11 am Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to engage with brands … Continue reading Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year
Can Google’s search and display businesses compete as native in-stream advertising takes hold on mobile? Ginny Marvin on December 22, 2014 Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to … Continue reading 7 Challenges Facing Google With The Rise Of Native Mobile Advertising
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. Bryson Meunier on December 18, 2014 Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. Google … Continue reading Would Someone Please Tell SEO Tool Makers About Mobile?
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers. Jordan Elkind on December 17, 2014 It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora … Continue reading 3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
