By Annum Munir, Published November 12, 2014 The true story of the big, old, outbound marketing empire getting overthrown by the nimbler, humbler, and more helpful army of inbound marketers is the thing great Hollywood movies are made of. Okay fine, great books. The inbound marketing movement revolutionized how brands behave online. We moved away … Continue reading 4 Ways To Bring Inbound Marketing To Your Mobile App
73 percent said they’ll use mobile devices to shop this year. Greg Sterling on November 6, 2014 As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 U.S. adults) argue that consumers will spend more money on shopping this year. And much of that spending will be influenced by mobile. Earlier this week … Continue reading Survey: Locating Stores Is Primary Mobile Shopping Activity
By Tommy Walker, Published October 31, 2014 According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That same study shows that phone calls are a powerful measure of purchase intent … Continue reading How To Optimize Mobile Pages To Drive Phone Leads
by Mark Klein, Oct 22, 2014 According to one survey, in America we spend more time on our smartphones than we do eating. Most of that time is spent checking email. Websites and mail templates are busily being optimized for viewing on mobile devices. With the rise of mobile communications, we are in the midst … Continue reading Mobile Messages: Email, Text Or In-App?
Want to take advantage of a growing mobile audience this holiday season? It’s not too late. Columnist Brent Hieggelke shares his advice. Brent Hieggelke on October 10, 2014 With the holiday season quickly approaching, retailers are putting the finishing touches on digital properties, from mobile websites to native apps, striving to cash in on mobile’s … Continue reading 6 Mobile Innovations Retailers Have Time To Adopt For The Holidays
by Jen Capstraw, October 9, 2014 I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov’s 1964 predictions for 2014. While we’re still not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of … Continue reading Then & Now: Mobile & Email Marketing Predictions
By Carolyn Cohn, Published October 9, 2014 If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You … Continue reading Making Your Social Mobile Strategy Sing
By David Du Pre, Published October 6, 2014 At Showpad, we work with companies of all sizes. But the one thing we always hear regardless of company size is, “I wish I started my mobile sales enablement pilot sooner.” So, maybe you’ve decided that it’s time to get going. You’ve done your due dilligence, … Continue reading Running a Successful Mobile Sales Enablement Pilot
In the battle for brand supremacy, awareness is crucial. It is because of this that so many big businesses take great pains to make sure their branding is present everywhere their consumers might be. Head to the supermarket, the bus stop, the big game, the local pub, or the television and you’re bound to see … Continue reading Four Great Ways to Rethink Mobile Marketing for Small Business
by Elie Ashery, September 24, 2014, I’m a news junkie! I admit it! I can’t get enough news and analysis on Middle East conflicts, stock market trends, sports picks, and celebrity gossip. I almost always have two news channels running simultaneously in my house and at my desk at work. To continually feed my habit … Continue reading Publishers’ Missed Opportunities With Mobile Email Have Wider Consequences
