Adam BaetuFebruary 9, 2015 Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and potential customers. You can do a lot with email, from fantastic branding and design to launching new products and building brand loyalty with exclusive offers and discounts for your … Continue reading Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?
Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers
Michael Davidson A few years ago, Micah Adler and his colleagues had a problem. His startup, Fluent Mobile, had developed a mobile app named Fluent News Reader that received rave reviews, but after the interest created by a successful launch the app had difficulty finding users. It turned out no matter how good the reviews, … Continue reading Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut
Susan SolovicFebruary 3, 2015 Right now in marketing there is quite a lot of “blurring” between mobile marketing and local marketing. It’s easy to understand because there is a large area where these two categories overlap. Much mobile marketing is local and much local marketing gets consumed on mobile devices. Further, we’ve seen how successful … Continue reading Master The Mobile Marketing Challenge For Your Small Business
Jake JeffriesFebruary 2, 2015 It is all set to be another big year for the mobile with many new devices due out this year. Apple have just announced a record number of sales on their new iPhone 6 and 6 plus – it seems our love for the hand held device keeps getting stronger and … Continue reading Mobile Marketing Set to Conquer 2015 – 10 Stats to Prove It [Infographic]
Jessica MehringFebruary 2, 2015 Mobile matters. Want proof? Check out these stats: Eight percent of users report reading email on mobile devices. (HubSpot) Nearly half of emails are opened on smartphones and tablets—a 500 percent increase in four years. (Litmus) Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 … Continue reading Why You Must Consider Mobile In Your Email Marketing
Michael Davidson For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting more aggressive and is making a big play in mobile marketing with new software that companies, agencies, and marketers can use to target … Continue reading Fiksu Makes Move to Expand in Mobile Marketing
Gregory T. Huang More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. … Continue reading Mobile Health Adoption Growing Among Doctors, for Apps and Content
Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]
Eric HammisJanuary 17, 2015 Have you ever considered the amount of people who access Facebook from their mobile devices? Out of the 1.32 billion people that use Facebook each month, 399 million of them only use Facebook through their mobile phone. So essentially, Facebook is becoming more of a mobile app than a desktop app. … Continue reading How To Use Facebook Mobile Ads To Drive Traffic
