Christopher PennMarch 2, 2015 Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites that are not friendly to mobile devices will be penalized in search results. This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing … Continue reading 4 Mobile SEO Problems That PR Pros Must Conquer
Chris HortonFebruary 21, 2015 Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $ 12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $ 3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of … Continue reading Businesses Flock to Facebook Mobile Ads: Should Yours?
Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015 Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference
by Laurie Sullivan, (February 20, 2015) Simon Khalaf, CEO at Yahoo’s Flurry, predicts Internet companies will begin optimizing apps this year to become the “concierge” that will increase sales in applications. The move will “take over the entire commerce funnel from the beginning of the experience through the shopping cart.” Apple Pay and similar services … Continue reading Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
Adrian SpeyerFebruary 18, 2015 Having a community that is mobile ready has never been more essential. Sure you can have a mobile app, but when it comes to discovery and content consumption, a growing amount of time spent online is happening in the mobile browser. According to Flurry, in Q3 2014, Americans spent more time … Continue reading Why You Can’t Wait to Have a Mobile Friendly Community
Facebook’s chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conquerer. Martin Beck on February 18, 2015 Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving … Continue reading Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Vebeka GuessFebruary 17, 2015 In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative team to focus on innovation instead of administrative tasks. Now let’s look at video. Video is a highly popular and effective … Continue reading Rich Media Maturity: Optimizing Marketing Video for Mobile
Location more available but less accurate because of programmatic dilution. Greg Sterling on February 16, 2015 Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is … Continue reading Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
Contributor Bryson Meunier admits there are good reasons to not yet have a “mobile friendly” label in Google search results. But procrastination is not one of them. Bryson Meunier on February 11, 2015 Has the legendary “year of mobile” crept up on you? Perhaps you’ve been hearing about the importance of mobile for years but … Continue reading 4 Steps To Justifying Mobile Usability & SEO In 2015
Ted BekeFebruary 10, 2015 In a 2013 interview with Howard Stern, mega producer and writer JJ Abrams recounted a painstakingly-built set of San Francisco for Star Trek: Into Darkness. As Abrams lamented the extremely expensive multiple stages, Stern replied simply, “I’ll probably end up seeing that on my iPad mini!” This jab at today’s mobile … Continue reading 3 Ways to Mold Your Videos for Mobile
