Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around. Josh Todd on May 18, 2016 A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” … Continue reading 5 damaging mobile engagement mistakes
by Jonjo Hancock-Fell May 18, 2016 Follow @https://twitter.com/RakutenMKTG_UKMay 18, 2016 The importance of mobile for today’s retailers is indisputable. According to SimilarWeb, 65% of total ecommerce traffic in the UK in January 2016 came from a mobile device.1 However, despite its apparent dominance, brands need to approach their strategy with caution. A better understanding of … Continue reading Getting Mobile Right: Why Attribution is Essential
by Kurt Shaver May 17, 2016 Follow @kurtshaverMay 17, 2016 Did you know that there are ten (10) LinkedIn mobile apps available for different purposes? If you are surprised there are so many, you’re not alone. But given LinkedIn’s status as the premiere social network for business and the fact that more than 55% of … Continue reading LinkedIn Mobile Apps: 5 Minutes Can Make a Big Difference
by Amanda Oliver May 16, 2016May 16, 2016 Welcome to the first of our four part series on how mobile is the format of the future. How can we be so sure that the revolution will be mobilized? Let us show you. MOBILE OWNERSHIP Of people who can access the internet around the world, 87% … Continue reading Yes, We’re Addicted: How Mobile Ownership Is Changing The Ad World
by Vishnu Supreet May 15, 2016May 15, 2016 Recent statistics from the United Kingdom throws up an interesting (and not so surprising) fact. The number of persons accessing the Internet using smartphones (33%) has overtaken the number of persons using laptops (30%) to access the Internet. Not only that, but the time spent on smartphones … Continue reading 15 WordPress Themes To Create Mobile Ready Sites
by David Bernstein May 15, 2016 Follow @dbernsteMay 15, 2016 Without question, we are living in an increasingly mobile world, where smartphones are being used for more and more personal and business activities, including job seeking. And while many industry pundits tout the rise of mobile candidate applications, a closer look at recent survey results … Continue reading Job Seekers Utilizing Mobile is Growing But Still Lacks Conversion
by Amanda Oliver May 12, 2016May 12, 2016 Welcome to the part deux of our four part series on how mobile is the format of the future. From the importance of mobile generally, we now look to mobile video as offering further proof that the revolution will be mobilized. YOU WANT TO BE WHERE THE … Continue reading Ready For Your Close-Up? Mobile Video Is Where Your Customers Are
by Claude Harrington April 30, 2016April 30, 2016 What do most successful Hollywood films have in common? A great script? A talented director? Diligent producers? Maybe. But by and large, the thing that most successful films have is a star. Someone whose presence and charm leaps off the screen–someone who ties together the writing , … Continue reading Make Video Your Star!
by Monica Orrigo April 30, 2016April 30, 2016 Mobile commerce posted astounding growth rates in 2015. A recent Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. This trend is likely to continue in 2016 and beyond. In fact, … Continue reading Mobile Commerce Growth Is Outpacing Desktop eCommerce
by Matt Jones April 25, 2016April 25, 2016 Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it so much easier to check your social networks on the go. Mobile phones are no longer solely used to call people up, and it could be argued … Continue reading 5 Ways to Improve Your Social Mobile Marketing Strategy
