by Jacob McMillen May 31, 2016May 31, 2016 Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck. This isn’t a secret. You know it. I know it. Your bottom line might even be reeling from it. All types of businesses are seeing significantly lower mobile conversion rates. Mobile … Continue reading 4 Things That Work More Often Than Not For Mobile Landing Pages
by Eyal Katz May 30, 2016 Follow @eyalk100May 30, 2016 For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to … Continue reading The Top 10 Mobile RTB Marketplaces for Publishers
by Andrew Sheridan May 29, 2016May 29, 2016 Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers … Continue reading Why Marketers Can’t Optimize for Mobile Without Call Attribution Software
by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
by Angie Geffen May 25, 2016 Follow @AngieGeffenMay 25, 2016 For a long time, content marketing and advertising were treated as two mutually exclusive strategies. Both may have the same goal — to get more brand exposure and to attract more site visitors — but they do so in very different ways. Typically, marketers have … Continue reading Mobile Content Marketing via Native Advertising
by Brandon Gains May 24, 2016 Follow @brandongainsMay 24, 2016 “Mobile marketing isn’t magic. There’s a science to it.” When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors like platforms, market timing, etc. But … Continue reading The Ultimate Guide to Mobile Marketing
by Adam Frankel May 24, 2016 Follow @FrankelInteractMay 24, 2016 Facebook hosted its 2016 annual conference for developers recently. Among the new features that were showcased, one was Chatbots, available via Facebook’s Messenger Platform. Dubbed as one of Facebook’s early initiatives to blend social media and artificial intelligence, Chatbots can change the way we interact … Continue reading Facebook Chatbots: Some Thoughts on Mobile Users and Brand Benefit
by Arthur Noort May 22, 2016 Follow @personagraphMay 22, 2016 In 2015 global mobile data traffic reached 50.4 billion gigabytes, 50 times as much as in the year 2000, and is continuing its stellar growth in 2016. Especially in recent years, streaming video to mobile devices is a major contributor to this growth and will … Continue reading Innovations in Mobile Video
by John Lincoln May 23, 2016 Follow @johnelincolnMay 23, 2016 Last week, Google rolled out a new search result format called “rich cards.” While the format is limited to specific interests right now, it’s a good idea to know up-front how you can eventually apply rich cards to your own search engine optimization (SEO) efforts. … Continue reading How Google’s New Rich Cards Are Changing Mobile UX and SEO
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
