Tag Archives: Mobile

Mobile Advertising Still A Work In Process

by Jack Loechner, , Staff Writer @mp_research, April 20, 2016 Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of their integrated marketing activities. According to the ClickZ Intelligence Report about the State of Mobile Advertising 2016, many advertisers are still … Continue reading Mobile Advertising Still A Work In Process →

Ultimate Guide to Mobile App Install Advertising [Infographic]

Mobile Apps

by Andrew Gazdecki April 17, 2016 Follow @biznessappsApril 17, 2016 Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile marketing unveils. Mobile app install ads are relatively new and on the rise. These are … Continue reading Ultimate Guide to Mobile App Install Advertising [Infographic] →

Why Marketing Is Going Native in a Mobile World

Mobile Marketing

by Katherine Buchholz April 16, 2016April 16, 2016 We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Network details how native advertising is the future of mobile marketing. (And since we know mobile … Continue reading Why Marketing Is Going Native in a Mobile World →

Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late

Mobile Marketing

by Marc Goldberg, , Op-Ed Contributor, (April 16, 2016) In 2004, someone deep within Silicon Valley said: “This is the year of mobile.” In 2005, someone said it to me in New York. For years after that, I could read about it being the year of mobile in every industry publication.You wouldn’t know it by … Continue reading Advertisers, Clean Up The Mobile Ad Market Before It’s Too Late →

Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin’

Small Business Tools

by Chris Horton April 15, 2016 Follow @chrshortonApril 15, 2016 Believe me, I get it. An inveterate slacker who tends to view any sort of change with a wary eye, I understand how difficult it can be to embrace new technologies, especially as a small business with limited resources. But we’re halfway through 2016 and … Continue reading Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin’ →

15 Ways To Increase Mobile Landing Page Conversion

Mobile Engine Optimization

by Mike Dane April 8, 2016April 8, 2016 Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the … Continue reading 15 Ways To Increase Mobile Landing Page Conversion →

Mobile marketer Kahuna adds Locales tool for language and location targeting

Marketing Guide

Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting →

Building a Mobile Work Culture for a Mobile Workforce

Mobile Apps

by Sunil Bagai April 5, 2016 Follow @ZenithtalentApril 5, 2016 Struggling to find the best talent on the market? Well, the market has become a very big place, and the most skilled talent aren’t necessarily the people in your neighborhood. If you want to recruit the cream of the crop, it might be time to … Continue reading Building a Mobile Work Culture for a Mobile Workforce →

Creating a Successful Mobile App for Your Business [Infographic]

Mobile Apps

by Andrew Gazdecki April 3, 2016 Follow @biznessappsApril 3, 2016 In today’s mobile world, for any small business an app is absolutely essential. However, a bad mobile app is no better than having no app at all. And it’s hard to shake off the bad brand impression you will get for your app not developed … Continue reading Creating a Successful Mobile App for Your Business [Infographic] →

Email Marketing: Getting Mobile Shoppers to Download your App

Email Marketing

by Delphine Moulu March 26, 2016 Follow @reelevantappMarch 26, 2016 Many e-commerce websites say that one of their main challenges for 2016 is to improve their mobile strategy. With 55% of recipients checking their emails on mobile in February 2016 according to Litmus, it’s not surprising that companies want to provide their customers with a … Continue reading Email Marketing: Getting Mobile Shoppers to Download your App →