Tag Archives: Mobile

Analyzing Google’s Latest Mobile Friendly Update

By Garry Grant June 16th, 2016 On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites. In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost, non-mobile friendly sites got a small decrease. We also saw some … Continue reading Analyzing Google’s Latest Mobile Friendly Update →

The importance of micro-moments: The mobile customer journey

Mobile Engagement

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. Jim Yu on June 15, 2016 According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. … Continue reading The importance of micro-moments: The mobile customer journey →

Here’s how to position yourself to be a new mobile leader

Mobile Marketing

Who’s in charge of mobile in your organization? Columnist Josh Todd believes that thanks to rapid changes in the industry, we’ll see the emergence of new kinds of mobile leaders. Josh Todd on June 15, 2016 You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the … Continue reading Here’s how to position yourself to be a new mobile leader →

Your Mobile Cheat Sheet for the Mary Meeker Internet Trend Report

Mobile Marketing

by Rish Gupta June 10, 2016June 10, 2016 An annual ritual that started in 1995, the valuable and insightful Mary Meeker Internet Trends Report was once again released this year on June 1st. At Branch, we care deeply (pun intended) about mobile developers, marketers, founders, and anyone who works in the mobile landscape. So, we … Continue reading Your Mobile Cheat Sheet for the Mary Meeker Internet Trend Report →

Segment adds automatic data collection for mobile apps

Marketing Platforms

Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016 Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps →

5 Signs Your Brand is Dropping the Ball on Mobile

Mobile Content Marketing

by Brionna Lewis June 7, 2016June 7, 2016 All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your … Continue reading 5 Signs Your Brand is Dropping the Ball on Mobile →

3 big brands on the cutting edge of mobile share secrets to their mobile-first success

Lessons Learned

How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success →

How Pay-Per-Click Is Changing With Mobile

PPC Mobile

by John Lincoln June 2, 2016 Follow @johnelincolnJune 2, 2016 The only constant is change. That’s more true of technology than anything else. Unsurprisingly, digital marketing best-practices evolve with technology. One of the most obvious ways that online marketers have been forced to adapt to changes in high-tech over the past several years is with … Continue reading How Pay-Per-Click Is Changing With Mobile →

Localytics pushes Places notifications as key to personalization, mobile engagement

Marketing Platforms

The range of use cases for location is broader than most marketers recognize. Greg Sterling on June 1, 2016 Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most mobile users don’t want push notifications from even their favorite brands. The fix … Continue reading Localytics pushes Places notifications as key to personalization, mobile engagement →