Tag Archives: Missing

You’re Missing 40% Of Your Audience. Here Are The Consequences

You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences

Is Your Fintech Marketing Strategy Missing Important Pieces?

Ashley Poynter — June 8, 2020 FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, … Continue reading Is Your Fintech Marketing Strategy Missing Important Pieces?

Are You Missing Out on the Most Critical Digital Agency Deliverable?

Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable?

If You Don’t Have LinkedIn Proximity, You’re Missing Out

Colleen McKenna — February 10, 2020 I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, … Continue reading If You Don’t Have LinkedIn Proximity, You’re Missing Out

The Employee Recognition Tactics You May be Missing

Vince Chiofolo — February 7, 2020 The essence of employee recognition lives within the eye of the beholder. Generally, it’s characterized by upholding and reinforcing positive behaviors in the workplace through formal acknowledgement and rewards. Traditionally, this fostering of good work activity has lived in the confines of long-established service awards and spot awards. Both … Continue reading The Employee Recognition Tactics You May be Missing

Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions