By J. Douglas Holladay August 21, 2020 Nothing strikes closer to the heart of what we truly value and believe than do our views of success and failure. So, what is success? It can be difficult to get our minds around this elusive concept. Our thinking on this matter is deeply embedded in our subconscious … Continue reading Is your definition of success missing this one thing?
You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences
Ashley Poynter — June 8, 2020 FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, … Continue reading Is Your Fintech Marketing Strategy Missing Important Pieces?
Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable?
Rohant Zalani — April 16, 2020 What is the cost your organization would pay if you handle a crisis ineffectively? A crisis like the current corona-virus outbreak? Well, a few years ago, Volkswagen had to pay an estimated $ 15 billion in court settlements and customer repayments for violating diesel emission norms. The reputation loss … Continue reading You Are Missing These Leadership Basics in Crisis
Here are a few questions companies should ask themselves before exploring a purchase. Pamela Parker on March 17, 2020 Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them … Continue reading Is your martech stack missing an enterprise SEO platform?
Colleen McKenna — February 10, 2020 I listened closely the other day to a presentation on proximity. While it was related to a different topic, I saw the immediate connection to the value of proximity on LinkedIn and social networks. Proximity is defined as nearness in space, time, or relationship. We talk about 1st, 2nd, … Continue reading If You Don’t Have LinkedIn Proximity, You’re Missing Out
Vince Chiofolo — February 7, 2020 The essence of employee recognition lives within the eye of the beholder. Generally, it’s characterized by upholding and reinforcing positive behaviors in the workplace through formal acknowledgement and rewards. Traditionally, this fostering of good work activity has lived in the confines of long-established service awards and spot awards. Both … Continue reading The Employee Recognition Tactics You May be Missing
Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions
Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy