Tag Archives: Missing

‘Best excuses for missing work’: the Google search taking the world by storm in the RTO era

By Clint Rainey November 02, 2022   Back to the office, you say? Workers may say, not so fast. With return-to-office mandates looming or already in effect, a new report shows that employees have been increasingly turning to Google for plausible excuses to stay home, or even skip the workday entirely.   The new study, released Tuesday … Continue reading ‘Best excuses for missing work’: the Google search taking the world by storm in the RTO era

Pumpkin spice latte and the mystery of the missing consumer conversations

A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram. Constantine von Hoffman on August 29, 2022 Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, … Continue reading Pumpkin spice latte and the mystery of the missing consumer conversations

Return on investment is missing in action

Forget about predicting ROI in today’s lightning-fast digital environment. Instead, develop agile, reactive response systems. William Terdoslavich on February 14, 2022  The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation … Continue reading Return on investment is missing in action

Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising

Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising by Laurie Sullivan  @lauriesullivan, January 11, 2022 Automation has gained popularity among advertisers, as it removes steps from manual and tedious processes in the creation and targeting of ads, from search to display and video. Yet 73% of respondents participating in a study … Continue reading Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising

Wanted: FOMO. “Fear of Missing Out” Keeps Killing Productivity

Aysel Safarova August 16, 2021 FOMO defined What is FOMO? And why is it so important? Well, it’s one of the most popular syndromes of the 21st century – the fear of missing out. More than half of social media users are experiencing FOMO. They are continuously afraid of missing something – an event, news, … Continue reading Wanted: FOMO. “Fear of Missing Out” Keeps Killing Productivity

The Missing Puzzle to the Recruitment System: Placing the Right Cultural Fit in the Workplace

Stacy Lee April 2, 2021 We talked about company diversity in the previous article. Now, we’re discussing how placing the right cultural fit in the workplace could be the missing puzzle to your recruitment system. Wait… there’s a difference between company diversity and cultural fit? Definitely! However, it’s not completely different as the two go … Continue reading The Missing Puzzle to the Recruitment System: Placing the Right Cultural Fit in the Workplace