Cryptocurrency Miners Find Their Way Into Online Advertising
byLaurie Sullivan @lauriesullivan, (January 05, 2018)
Cryptocurrency mining has become a hot topic in recent days — especially since October 2017 — because of the climbing prices of Bitcoin and other currency, according to Alex Calic, chief strategy and revenue officer for The Media Trust.
The crypto mining script is being tied into what looks like a legitimate advertising campaign. “It’s not like the ad says ‘click here and allow me to use your CPU to mine cryptocurrency,” he said. “It could be an ad for a reputable brand such as an electronics company that incentivizes you to take an action, so they can deliver the code script.”
Calic explains that when someone delivers an ad they tie a piece of the cryptocurrency mining script code to the back of the advertisement. Sometimes the script will download automatically when the ad renders in the browser. Other times it will require someone to click on the ad. He said most of the time the person will not notice the machine has been infected, except for the computer becoming a bit sluggish.
Spotad, an Israeli tech firm, recently sent a warning to publishers to prepare for cryptocurrency mining code slipping into ads on their websites and discovering cryptocurrency mining activity on its network. The company uses an AI-powered advertising platform to purchase media space,according to Coin Desk, a media outlet.
In a blog post, Sophos analyst Bill Brenner wrote: “Cryptominers running in a browser without an organization’s consent are parasitic and should be considered malware.”
Instead of serving up as executable files, they are scripts hidden on websites, mining for cryptocurrency in the browser. Visitors to the sites do not see evidence of the mining, and the only clue is that their computer might slow down and fans on the machine may rev up.
MediaPost.com: Search Marketing Daily