Tag Archives: Mind

Out of Sight, Not Out of Mind: 5 Tips for Working with a Virtual Boss

Darleen DeRosa — May 17, 2019 Follow @onpoint_llc — May 17, 2019 In today’s global economy, working remotely on a virtual team or as a telecommuter have become the primary way many people connect to the workplace. According to Gallup research, the percentage of time employees spent working remotely at least 80 percent of the … Continue reading Out of Sight, Not Out of Mind: 5 Tips for Working with a Virtual Boss

Message to marketers: Mind the customer before the tech

‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018   Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech

Innovation In Voice Search Top Of Mind For Marketers At Large Brands

Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers.  “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands

Never Mind Reach — Organic Social Media Vital To Understanding Customers

Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers