by John Nimesheim July 22, 2016July 22, 2016 Millennials, a generation born between 1982 and 2000, seem to have their very DNA attuned with the hyperconnectivity that our world has adopted. It’s a world where successful business models depend upon transformation and adaptability. Companies and brands that once could do no wrong have been left … Continue reading How Do We Prepare Millennials for Executive Leadership?
by Bill Faeth July 20, 2016 Follow @BFaethJuly 20, 2016 Ah, Millennials: the generation that has received more press than any other in the past few years. They’re perpetual job-hoppers, they’re entitled, they’re not driven, they don’t have real goals, they’re lazy. One big Millennials headline that we’ve left out? They’re hard to manage. It … Continue reading How to Completely Mismanage Millennials
by Laurie Sullivan @lauriesullivan, June 29, 2016 An increasing amount of digital video content these days ends up on television, according to Jamie Byrne, director of YouTube Creators. “Digiorno used their digitally created content that first ran on YouTube for television spots,” he said. The Digiorno ads featuring prominent YouTube creators are intended to connect with Millennials. … Continue reading Brands Take YouTube Talent To Television To Connect With Millennials
by Caitlin Zucal June 26, 2016 Follow @Caitlin_ZucalJune 26, 2016 Millennials grew up in a digital era with countless resources at their fingertips. This access to infinite amounts of information has created a new breed of employee – one possessing a strong entrepreneurial mindset, a thirst for knowledge, and a desire for personal growth. However, … Continue reading Millennials in the Workplace: Managing a New Generation of Knowledge Worker
by Sean Hargrave, , Staff Writer, June 16, 2016 Millennials are leading a trend to get news stories through social media — and that means that in more than one in two instances, they don’t even notice the brand the news come from. In Korea and Japan, where using social for news is more … Continue reading Mobile-First Social Millennials Are Consigning News Brands To History
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones. Nicole Shariat-Farb on June 10, 2016 The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every … Continue reading The struggle is real: Marketing to Millennials
by Roberta Matuson April 28, 2016April 28, 2016 A recent article in the Harvard Business Review, written by Bruce Pfau, titled, What Do Millennials Really Want From Work, is quite revealing. According to Pfau, there is little in the way of empirical research to support this billion-dollar theory that millennials are all that unique. “On … Continue reading The Shocking Truth About Millennials
by Jack Loechner, , Staff Writer @mp_research, April 8, 2016 According to a Special Report from Chief Marketer, charting the B2B Millennial path to purchase and figuring out what really influences their buying decisions, Millennials are already at the B2B table. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing … Continue reading Millennials Don’t Wear Suits
by Jake Camacho March 29, 2016March 29, 2016 It seems that everyone these days is fixated on how they can appeal to Millennials – and rightfully so. In the US alone, they make up about a quarter of the population and wield an annual spending power of $ 200 billion. You can hardly fault a … Continue reading 5 Great Social Media Marketing Tips For Appealing To Millennials
by Louis Foong March 29, 2016 Follow @thealeagroupMarch 29, 2016 In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They … Continue reading Millennials Love User-Generated Content [Infographic]
