by Amanda WilksOctober 23, 2016 If you’ve decided your business needs to appeal more to millennials and Gen X’ers, addressing them via social media is the way to go. However, simply having an online presence is not enough. Tech-savvy, digitally literate millennials are aware of most of self-promotional tactics companies use online. If you truly … Continue reading How to Best Appeal to Millennials on Social Media
by Brian FanzoOctober 23, 2016 As a professional speaker, I always introduce myself on stage as a “Proud Pager-Wearing Millennial” and this line usually gets a bunch of laughs and nods from the audience. I am 35 year old millennial born in 1981. While I don’t use a pager today I label myself this way … Continue reading Digital Transformation: From A Millennial’s Mindset
by Liz KislikOctober 2, 2016 Many of my clients are confused and frustrated by the challenges of working with Millennials, including their tendency to expect everything to be easy and straightforward; their need to be “spoon fed” and treated as special; their desire to work from home and have flexible hours; and their need for … Continue reading 7 Surprisingly Simple Secrets to Managing Millennials
by Chris Boyles Follow @chrsboylsSeptember 18, 2016 45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding insult to injury, millennials represent 82 million of today’s content consumers and together will have $ 1.4T in spending power by 2020. So how can you get through … Continue reading How to Get Millennials to Care about Your Content Marketing
by Jeff Urban, Columnist, September 16, 2016 Who doesn’t want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday? The hashtag serves a dual purpose for the millennial generation, which has grown up with constant connection to technology. Whether it’s to track a post, or to play into a … Continue reading #Millennials: How The Hashtag Has Changed The Game
by April Mullen, Op-Ed Contributor, September 15, 2016 Today’s consumers, especially Millennials, are more discerning than ever and demand to have experiences that put them first. As the first generation that doesn’t really remember a time of true privacy, Millennials are also much less reserved about giving information digitally than generations before them. The … Continue reading Millennials Demand Consumer-First Approach
by Brian Wallace Follow @nowsourcingSeptember 13, 2016 Are Millennials Poised To Be The Next Great Entrepreneurial Generation? Small businesses are the cornerstone of our nation’s economy. Over half of the nation’s workforce work for companies with fewer than 500 employees, according to the Wall Street Journal.These companies produce: 46% of private economic output nationwide, and … Continue reading How Can We Help Millennials Become Entrepreneurs? [Infographic]
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market. Khalid Saleh on August 22, 2016 Millennials are a pretty big deal. They are the largest generation since the Baby Boom. By 2018, millennials will account … Continue reading 4 marketing trends you need to follow to sell to millennials
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust. Scott Heimes on August 11, 2016 Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend … Continue reading How to make your email marketing engaging to millennials
by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
