Ashley Sefferman December 5, 2020 Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is the conversation around mobile marketing metrics. By and large, the typical mobile marketing reporting dashboard looks the same as it did eight years ago: Revenue is king, downloads are queen, … Continue reading 6 Essential Mobile Marketing Metrics
Christa Tuttle November 9, 2020 A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. Metrics are datapoints that are captured to track progress and evaluate what is or what is not working. While there … Continue reading Metrics for a Product Launch
Erika Giles October 21, 2020 Business development teams have become a central part of the sales process. Business development is highly influential to what happens at the top of your sales funnel. The correspondence between business development reps (BDRs) and leads can set the tone for the entire sales process. This is where business development … Continue reading 5 Business Development Metrics to Help You Fill Your Pipeline
Subhankar Pattanayak October 13, 2020 “You can’t improve on it unless you measure it”. This holds for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media, and Paid media. Owned media is the one where the brand operates its media – social … Continue reading How to Leverage Social Media Metrics for Maximum Impact
Veronica Krieg October 12, 2020 Almost 80% of your agents show up to work without knowing what’s expected of them. Too many business leaders see the contact center as a cost center, so developing and investing in agent performance falls off the radar. The less money you spend in the contact center, and the more … Continue reading How Managing and Coaching to Agent Performance Metrics Amplifies Your Call Center’s ROI
Pinterest Adds Performance Metrics, Shoppable Features by Laurie Sullivan @lauriesullivan, September 29, 2020 Pinterest on Tuesday announced the launch of ads alongside visual search results, as well as more places to shop across the site. This means several of the most used and visible places to shop, including the visual search tool Lens, now can … Continue reading Pinterest Adds Performance Metrics, Shoppable Features
Justin Herring September 25, 2020 SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know … Continue reading What Are the Most Important SEO Metrics to Track?
Chris Christoff September 15, 2020 Everyone wants their blogs to be successful. But for that, you need to ensure that you’re working in the right direction. The best way to know that is to closely track and monitor some of the key factors that contribute towards the success of your blog. Most bloggers consider website … Continue reading 5 Essential Blog Metrics You Should Track
YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard
Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level
