Madeleine Wilson May 3, 2021 Understanding app health and customer experience go hand-in-hand. While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition Retention and engagement Customer experience Ultimately, measuring these different KPIs allows product managers to answer the question, … Continue reading What Product Management Metrics Really Measure
Brian Basilico May 3, 2021 A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $ 10 a month for a newspaper I wasn’t reading. Checked with … Continue reading Vanity Fair, Unfair Vanity, and Vanity Metrics
Sahail Ashraf April 14, 2021 When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would … Continue reading 10 LinkedIn Metrics You Should Be Tracking
AJ Sunder March 12, 2021 When I first started responding to RFPs, few people were paying attention to RFP metrics. Sure, there were definitely some trailblazers who were measuring performance, analyzing wins and losses, and optimizing efficiency… but I certainly wasn’t one of them. For me, responding to RFPs was less of a process than … Continue reading How to Use RFP Metrics to Minimize Risk and Enhance Efficiency
Chirag Mehta March 1, 2021 With a 151.8 billion USD market size in 2019, staffing is one of the most competitive industries. Every staffing firm has a treasure trove of valuable data to transform its business. However, there are three staffing metrics that most firms ignore. With this in mind, we put forth critical Staffing … Continue reading Staffing Metrics to Drive Success in 2021
Sarah Mead February 26, 2021 Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and … Continue reading A Guide to ABM Funnel Metrics
Pankaj Narang February 19, 2021 When it comes to social media marketing, tracking the performance of your different initiates is important for the success of your brand. With one billion active monthly users on Instagram, the platform serves as a powerhouse to promote your brand. With 80% of Instagram users following business accounts and 46% … Continue reading The Top Instagram Metrics to Track the Performance of Your Brand
Anastasia Belyh February 3, 2021 There are few metrics and numbers in our lives that we just can’t ignore. These numbers help all of us to live a planned, smooth, and productive life, free from any kind of unwanted surprise. The case is the same for all different online entrepreneurs trying to make a business … Continue reading The 3 Most Critical Business Metrics Every Online Entrepreneur Should Know
Ellen Christenberry December 13, 2020 A company recently charged me for a duplicate purchase I didn’t make. I knew if I didn’t jump on a call with customer service right then and there, I’d likely forget (or procrastinate) until it was too late and I couldn’t get the charges removed. So, I dropped everything I … Continue reading How to Stop Abandoned Calls From Ruining Your Customer Satisfaction and Toppling Your Other Call Center Metrics
Joe Martinez December 8, 2020 I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, … Continue reading 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
