Jacob Shriar — July 31, 2017 Follow @jacobshriar — July 31, 2017 When organizations get started measuring employee engagement, it can quickly become overwhelming. How do you know what to measure? Is one metric more important than the other? Is asking employees how happy they are enough? These are the types of questions you’ll ask … Continue reading The Only Employee Engagement Metrics That Matter
Melissa Mines — June 23, 2017 — June 23, 2017 “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS.” … Continue reading 3 Steps to Creating a Culture That Embraces Metrics That Suck
Rob Wood — June 21, 2017 — June 21, 2017
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using
Michael Chibuzor — June 6, 2017 Follow @mikecoder— June 6, 2017 Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will … Continue reading 2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Kevin Lee on May 26, 2017 As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms … Continue reading New Quality Score metrics: What matters most, and how to improve your ads
Laura Patterson — May 16, 2017 Follow @LauraVEM— May 16, 2017 In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, … Continue reading Are You Rich in Activity Metrics But Poor in Proving Value?
Don Dalrymple — May 11, 2017 Follow @dondalrymple— May 11, 2017 Are you wasteful with your time? My clients and friends know that I beat that mantra, “Most things don’t matter.” One area that this particularly applies to is vanity metrics. These are the stats, conversions or data that simply do not matter or are … Continue reading Get Real and Ignore Vanity Metrics
Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For?
