Arik Hanson October 30, 2020 How many text messages have you received from Republican or Democrat operatives in the last few weeks? For me, it’s probably north of 500. For real, stop with the text messages! Interestingly enough, I seem to have found my way on a Republican list–I get no fewer than 20 messages … Continue reading What I Learned About Digital Short-form Content From 2,462 Republican Recruitment Text Messages
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business
Customized Messages And What Brands Need To Focus On by Laurie Sullivan @lauriesullivan, Yesterday IgnitionOne, which once focused intently on search advertising and marketing, has spent the past few years analyzing data to determine its best use for brands. Now the company hopes its focus on real-time channels, from performance marketing to customer experience, will … Continue reading Customized Messages And What Brands Need To Focus On
Juliette Stapleton — June 11, 2019 — June 11, 2019 A massive mistake entrepreneurs make on social media when they try to connect to others privately is making it all about themselves and their business. (Especially and unfortunately often seen in the world of coaches trying to build their practises online.) They send you their … Continue reading What’s in it For Me? How to Successfully Repel Leads & Experts With Private Messages
A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages
Google Sent 6M Search-Spam Related Messages To Site Owners by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Google sent 45 million notifications to registered website owners through Search Console in 2017, and of those, 6 million were related to search spam. Guidelines and details on how to fix the problems were included along with … Continue reading Google Sent 6M Search-Spam Related Messages To Site Owners
Dave Charest — March 9, 2018 Follow @DaveCharest — March 9, 2018 It’s likely you’re doing everything you can to provide a great experience when you’re face to face with your customers. You often know their names, personal preferences, and you enjoy interacting with them. After doing business with you, they leave with a smile. … Continue reading What It Means To Personalize Your Email Messages
An Email Named Desire: Millennials Want Personalized Retail Messages by Ray Schultz , Columnist, August 24, 2017 Millennials love to shop. But they’re not loyal to brands. And they have short attention spans, switching between media platforms 27 times per hour. Yet they adhere to certain traditional norms. For example, many prefer to shop in … Continue reading An Email Named Desire: Millennials Want Personalized Retail Messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
