Amanda Clark December 24, 2014 Long gone are the days of the objective statement. Employers already know that your goal is to get the job for which you are applying. The emphasis now falls on your marketing message. This is the first glimpse into who you are as a professional and what should grab … Continue reading Make Your Marketing Message Stand Out On Your Resume
Graham Jones November 19, 2014 Simplicity of brand message is connected to company performance The chances are you have been to a business networking meeting and asked a newcomer “what do you do?” only to get some lengthy description of a wide range of services, leaving you none the wiser as to what their business … Continue reading How Simple Is Your Message? LinkedIn Is Too Complex
By Sarah Goodall, Published November 1, 2014 Last week I presented my views on digital marketing at the B2B Marketing Conference in London – you can view the presentation on Slideshare here. I’ve spent 18+ years marketing in the B2B tech industry in all kinds of companies. Small and large. Software and hardware. I’m a … Continue reading Message To B2B Marketers: Go Digital Or Go Home
by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
The rapid ascendancy of social media over the past decade, with 71% of adults visiting social media sites through early 2014, has not gone unnoticed by nonprofits, about half of whom (48%) recognize its importance to their overall marketing strategy. Still, 67% of 9,000 small- and medium-size nonprofits in a March, 2014 survey report having … Continue reading Using Social Listening to Focus Your Nonprofit Online Marketing Message
The way to get your target clients into giving you a good impression is to let them know that you make things happen as well as provide solutions to problems. You need to convey in your message that you can be relied upon. You have to let them know that you can provide them and … Continue reading Writing an Effective Marketing Message
SMS advertising and marketing is an ideal complement to your retailer’s marketing projects, providing a direct together with immediate channel to some business’ patrons. Very busy lifestyle led by just most consumers today necessitates the need to target their mobile devices as a way for the marketing information to be viewed by way of the … Continue reading Effective Text Message Marketing in Retail
I was never a true believer in the power of social media until the High Park Fire in 2012. When the fire broke out, not only were the images broadcast on television across the country, but photos of the fire, smoke and devastation were all over social sites. I don’t think any post was done … Continue reading Column: Don’t let social media steal your message
