How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers? Constantine von Hoffman on August 21, 2023 The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to … Continue reading Michelin meets the digital era: Personalized recommendations powered by AI
Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?
Kevin George — August 24, 2018 Follow @imkevin_monk — August 24, 2018 With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Consequently, this is the reason marketers in the United States alone are … Continue reading How to Design an Email Campaign that Meets Brand Guidelines
by Susan Frech, Columnist, January 16, 2017 Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate & Barrel have made moving towards this goal a priority, investing in processes and platforms to ensure consumers enjoy a familiar and consistent … Continue reading Omni-Channel Marketing Meets Consumer Engagement
Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. Andrew Dennis on June 8, 2016 Securing real links requires outreach. No matter the site, industry or audience, the only way … Continue reading Link building outreach: preparation meets persuasion
by Andrew Gazdecki April 10, 2016 Follow @biznessappsApril 10, 2016 Sales and Marketing Meets the Tortoise and the HareWhat 19th Century Fables Can Teach You About 21st Century Business Teddy Roosevelt had it right when he said, “If you build it they will come…” Of course, in Roosevelt’s case he was talking about shortening the … Continue reading Sales and Marketing Meets the Tortoise and the Hare
James KosurAugust 1, 2015 Mini pig Oscar turned three months old and his owners thought they should celebrate by letting him try popcorn for the first time. They decided to capture his first taste of the movie theater favorite and the results are incredibly adorable. “Since we didn’t want any salt, butter, or oil … Continue reading Mini Pig Meets Popcorn And The Results Are Adorable
Simon PontApril 11, 2015 None of us should be satisfied with what we believe brands to be capable of. Whatever we believe that capability, it can be more. When Henry Jenkins first introduced Transmedia in his treatise, Convergence Culture (2006), he spoke of ‘media formats’ as ‘entrypoints into a story world’. Jenkins talked not of … Continue reading Where Entertainment Meets Marketing: Lessons from Kingsman, Rolex & James Bond