May 01, 2024 Trump awarded another $1.8 billion worth of Trump Media stock Former President Donald Trump has secured an additional $1.8 billion worth of shares in Trump Media, according to a regulatory filing this week. Based on the company’s stock hitting certain price benchmarks, Trump was awarded an additional 36 million shares in the … Continue reading Trump awarded another $1.8 billion worth of Trump Media stock
April 24, 2024 TikTok ban: How stocks for social media rivals Meta and Snap—and partner Oracle—fared on the news Surprise: Despite the ByteDance app’s bad day, its competitors aren’t rallying like you might expect. BY Clint Rainey On Wednesday, President Joe Biden signed the TikTok ban into law, finally giving owner ByteDance its Choose Your Own … Continue reading TikTok ban: How stocks for social media rivals Meta and Snap—and partner Oracle—fared on the news
April 24, 2024 Generative AI meets scams and spam: Deciding what’s real on social media gets trickier AI-generated images draw in users—and Facebook’s recommendation algorithm may be organically promoting these posts. BY The Conversation If you’ve spent time on Facebook over the past six months, you may have noticed photorealistic images that are too good … Continue reading Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
April 20, 2024 How leaders can be vulnerable on social media without being TMI oversharers Press releases won’t make people want to work with you. Bring your personality into every post and share your struggles and triumphs. Here’s how to do it. BY Kim Rittberg “You have to be more vulnerable.” What does that actually mean? … Continue reading How leaders can be vulnerable on social media without being TMI oversharers
April 20, 2024 The TikTok ban misses the big picture: America’s social media literacy problem Americans’ sources of information have declined in quality, and the problem goes beyond any one social media platform. BY The Conversation The U.S. government moved closer to banning the video social media app TikTok after the House of Representatives attached the … Continue reading The TikTok ban misses the big picture: America’s social media literary problem
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. Chris Wood on April 5, 2024 This week, Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired … Continue reading Chase launches media network
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media. MarTechBot on March 26, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how … Continue reading Social media KPIs and frequency: Best of the MarTechBot
